ARKET is a brand within the H&M group with collections for men, women, children and the home, as well as a New Nordic vegetarian café. ARKET entered China market in 2020 and has since grown rapidly. 

This role of Social Media Coordinator will sit in marketing team at ARKET Shanghai office, playing an important role in growing ARKET’s brand presence in China through digital and social media platforms.

The main responsibilities include, but are not limited to:

Social media operation

• Develop monthly social media calendar for ARKET’s owned social platforms according to brand marketing calendar
• Work with social media agency on both daily maintenance and ad hoc campaigns
• Ensure the content cohesive with global brand tonality across all the social media & digital channels
• Liaise with key internal & external stakeholders on campaign assets briefing etc.
• Assist in social CRM & online consumer journey set up

KPI & Reporting

• Monitor and report social performance on a monthly/quarterly/yearly basis.
• Provide post-campaign reports and all social media related activities analysis
• Insights generation with learnings and implications

Others

• Coordinate and implement KOL/KOC seeding projects and follow up performance analysis
• In-store window display assets communication and coordination
• Assist in other IMC campaigns

• Bachelor’s degree or above
• 1+ years experiences in social media or digital marketing field, experience in fashion, beauty, and retail preferred
• Good fashion and creative sense, familiar with the social landscape in China
• An entrepreneurial spirit, proactive and self-motivated
• Solid communication skills and good team worker who believes in collaboration and enjoys discussion
• Good command of written and spoken English and Mandarin

The position will be based in Shanghai.