Do you want to join H&M on a journey, defining the way we create a seamless Omni customer experience? If you have a genuine passion for growing business and see yourself in a role contributing to added customer value, a strong brand and digital growth – join us and take part in setting how we work to deliver an outstanding omni offer for our customers. 

Customer Experience & Sales (CX & Sales) is a newly established global cross-functional and customer-centric function within the H&M Brand focusing on delivering an outstanding customer experience. CX & Sales has a key role in enabling us to reach our brand direction, to become the leading destination for style, creativity and culture. As Creative Lead, you will be right at the center of this shift towards a truly customer-centric organization.

As Creative Lead, you will lead the creative direction for Visual Merchandising of the brand experience. You lead the creative direction of the brand experience in our stores and assures that it is strengthening our overall brand perception of H&M, in line with our brand platform. Through cross-functional ownership and collaboration, you share the responsibility to secure and build the needed & desired creative capabilities and create a network of the most new-thinking and innovative brains within branding and concept development.

Key Responsibilities  

• Assuring the creative direction and framework for Visual Merchandising and secure a creative height for the full house experience across different concept and assortment groups.
• Develop and innovate Visual merchandising and create a clear visual identity for the brand
• Set framework for Visual merchandising that contributes to exceptional inspiration and guidance
• Working and creating in a network of the most new-thinking and innovative individuals & companies within branding and concept development.
• Monitoring industry trends and innovations and using this as an inspiration to set the VM contribution of our physical brand experience. You package your ideas into concepts, presentations, and storyboards.
• Realizing the creative vision and translating it into tangible deliverables 

We are an organization built on collaboration. We embrace the totality and work towards a common direction and shared objectives, learning and adjusting along the way. We win as a team, focusing on our contribution to the whole. Everything we do, we do with the customer in mind, and we use data and customer insights in our decision-making. We believe that by having a clear direction to where we are going, we can all lead the way. At CX & Sales, we dare to choose, and we dare to be bold – think big, start small and just do it.  We believe you thrive in this environment and want to join our journey ahead.   

In addition, to be successful in the role we believe you have: 

+10 years of experience in:

• Developing VM framework holistically in line with an overall brand platform
• Creating holistic brand experiences with relevant teams and stakeholders and in collaboration with other channels
• Building brand experiences that incorporate customer experience needs

+5 years of experience in:

• Building and leading creative teams
• Delivering on business strategies
• Using insights as part of your concept development
• Working with consumer brands within fashion, lifestyle or athleisure

This is a full-time position based in Stockholm If you feel your experience, skills and ambitions are right for this role, please apply with your CV in English as soon as possible but no later than the 12th of June. Please note that interviews will be held continuously.  

At H&M Group we strive to have a fair and inclusive recruitment process. This is why we kindly ask you to not attach a cover letter to your application as they often contain information that can easily trigger unintentional biases.  

We look forward to receiving your application!  

H&M Group is committed to creating a Diverse & Inclusive environment and we are actively looking for qualified candidates irrespective of race, gender, gender identity, sexual orientation, ethnicity, religion, national origin, disability or age.