Would you like to be a part of establishing and rolling out the social media strategy for a new and disruptive global sports brand? Are you an expert on social media and always seeking out best practice examples, and love to break down barriers with new ways of doing things? If so, then the Social Media Specialist role at H&M Sport might be the perfect opportunity for you!

Within the newly created Business Unit H&M Lifestyle Brands, we apply the strong heritage of H&M to new industries, to add excitement and energy to our offer and strengthening the H&M brand. H&M Lifestyle Brands includes H&M HOME, H&M BEAUTY and H&M SPORT.  Within H&M SPORT our ambition is to create a new and disruptive global sports brand to get the world moving.

At H&M SPORT we are brave. We dare to reimagine and try new things. We want all our team members to feel that they belong. We welcome all new mindsets and cultures with the belief that different perspectives will make us successful. We have a true passion for our teams, brand and products.

As a Social Media Specialist you will be responsible for the planning and distribution of social media content, both short and long term. You will work closely with our Global Social Media Manager to test and build new social-first strategies, brainstorm and execute platform specific content, analyze performance, and grow our communities in an authentic way. Together you will also ensure that all content and messages are in line with the overall values, brand platform and “tone of voice”, as well as keep the purpose of each channel in line with the overall brand calendar. The job is fast-paced in an environment that is always changing. An essential part of the role is to stay up to date with the conversations that are going on online and how the different social media platforms develop. You will report to the Global Social Media Manager at H&M Sport and work in close collaboration with all different functions within H&M Sport brand.

Your responsibilities will include, but are not limited to:

• Plan and publish content and campaigns across H&M Sport’s social media channels 
• Ensure that all posts align with the overall brand platform, while also meeting audience and social standards
• Coordinate copy and content assets between the different content streams to ensure project deadlines are met
• Drive and build engagement with our community of followers across owned social channels
• Partner with cross-functional teams to execute content strategies and coordinate an expanding range of ongoing concepts and themes for own social channels
• Support the creation of relevant social-first assets for always-on and campaign content streams, in particular Instagram Reels and TikTok
• Work cross-functionally to monitor, discover, and surface user generated content, identifying opportunities to incorporate into content calendar
• Edit and adapt organic social media content for Stories, Reels or TikTok and ensure it is on brand and in line with H&M Sport’s visual guidelines
• Analyze data and provide reporting and insights on performance, successes and key learnings on a monthly basis
• Proactively bring new ideas and explore growth opportunities

As a person, we believe that you are a collaborative, proactive and self-driven person who is eager to learn and develop both yourself and the people you work with. You are naturally curious, always seeking out best practice examples and love to break down barriers with new ways of doing things and a forward-thinking approach. You can work independently but also enjoy being part of a team and achieving things together. You have experience from working cross-functionally between several departments and are able to collaborate with different people and communicate in an engaging way. We also believe that you:

• Have 2-3 years’ experience from working with social media and building and managing social communities, preferably within retail
• Great understanding of and passion for social media - Instagram, TikTok, Facebook and YouTube in particular
• Have experience from working with industry systems and tools for social media monitoring, publishing, reporting, and social listening
• Out-of-the-box creative thinker with a good eye for design and copy and the ability to adapt strong and engaging social-first content
• Comfortable multitasking and delivering to tight deadlines in a fast-paced & complex environment
• Basic digital graphics production and experience with Adobe Creative Suite for image and video editing is a plus
• Excellent communication skills in English, both written and spoken
• Self-motivated with ability to balance multiple projects and priorities
• Flexible and have a very agile and hands-on working approach 
• Structured and have a strong attention to detail
• Passion for sport and fashion

This is a permanent full-time position starting as soon as possible, and will be located at the H&M Sports Head Office in Stockholm.  Apply online with your CV in English, but no later than 2nd of June. Please apply via the H&M career page link as we don’t consider any applications sent via email due to GDPR. At H&M Group we strive to have a fair and inclusive recruitment process. Therefore, we kindly ask you to not attach a cover letter in your application as they often contain information that can easily trigger unintentional biases.

We would love to hear from you!

We know that diversity is what makes us strong. Our teams should consist of great mix of people that share and combine their knowledge, experiences, and ideas. It leads to a positive impact on how we address challenges, what we perceive possible and how we choose to relate to our colleagues and customers all over the world.