Communication Specialist in Sustainability to H&M Customer Activation & Marketing 

Do you want to join H&M on a journey, changing the way we define a seamless customer experience? If you feel that you have a genuine passion for growing businesses and see yourself in a role contributing to added customer value, a strong brand and digital growth. Then join us and take part in changing the way we work with omni.  

In line with our Faster forward strategy, H&M is on a journey to again become a truly customer focused company. The goal is to create clear ownership, fuel our salesmanship, enable speed and build on our passion for the customer throughout the organization. We´re putting our passion for the customer at center, upgrading the customer experience and taking it to the next level. We´re changing our way of working to be able to offer our customers a seamless shopping experience on their own terms - where they want and when they want it. This means that we need to accelerate our omni customer experience and put omni at the core of our business 

Omni Sales Team is a new unit within our Regions, with full Omni customer experience ownership – on both a regional and country sales market level. This unit will set and drive an omni commercial and customer plan based on an insight driven approach to grow and engage the customer base. Additionally, the Omni Sales Team will manage omni regional assortment and stock strategy according to customer demand.  

Location: Moscow, Russia 

Job type: Full time 

Report: Regional PR & Communication Manager 

Contract type: Local Employment 

On this journey we´re all working together to create the best omni customer offer for our customers and as a Communication Specialist in Sustainability you will be a key player in making this happen. Together with the rest of the Customer Activation team within Omni Sales Team you will work towards aligned and cross-functional goals, driving omni sales performance and customer centricity in all parts of your work.   

Key responsibilities include:  

COMMUNICATION: 

• Together with relevant parts of the local sales organization identify and establish ways of internal communication to convey H&M sustainability work.  

• Prepare and distribute H&M messages externally and internally in communications issues, together with Head Office and the Communications & PR Manager. 

• Adapt and proofread global press releases, including creating local press releases when relevant  

• Collaborate with local customer service team in local communications on social media. 

• Actively participate in Crisis Management in collaboration with PR & Communications Manager. 

BUSINESS SUPPORT: 

• Identify, monitor, interact and develop a network with current and up-coming journalists and opinion leaders in your market and work proactively to strengthen H&M sustainability message 

• Follow up and report on KPIs and objectives connected to project responsibility, showing the connection to added customer value and the business when possible   

• Be expert regarding all sustainability related questions, stay updated and informed on the latest internal and external sustainability developments  

• Support successful local implementation of global initiatives (e.g. garment collecting) 

• Ensure to have an overview on the relevant local stakeholders in place (e. g. through a mapping) 

• Use relevant networks, forums and event to build competence and keep up to date with developments in sustainability with special focus on identified focus areas 

• Set and follow-up local sustainability goals for areas that are not owned by other local functions  

• Set up, develop and implement own local sustainability initiatives, synchronized with other relevant parts of the local sales organization 

Being part of our omni journey means there is not one clear path. We ask of you to be open to change and take part in creating an organization for the future. This is an opportunity for openminded team players that by being curious, innovative and forward-thinking want to change our business and the whole industry. We ask you to be yourself, drive results, work towards goals and go for it with everything you’ve got.   

Besides your personality we see that:  

• a formal education within Communication &/or Marketing is meriting 

• Optional: Degree or Master or other qualification in Sustainability studies 

• Good networking abilities, be part of the local sustainability scene (stakeholders, organizations, institutions, etc…) 

• you have at least 5 years of experience from project management roles   

• you have solid understanding of all disciplines of marketing and communications   

• you have knowledge of setting and following up KPI’s to demonstrate return of investment  

• you have excellent communication skills, including fluent written and spoken Russian and English. 

• Fluent in Microsoft Office – Word, Powerpoint and Excel