PR & Communication Manager to H&M Omni Sales Team Region Russia

Customer Activation & Marketing, a new unit within H&M Region Russia focusing on driving omni sled performance by activating the customer in all sales and media channels is a kea part in establishing our future organization. As Regional PR & Communication Manager within Customer Activation & Marketing you work towards aligned and cross-functional goals, driving omni sales performance and customer centricity in all parts of your work. Together with your team you will drive omni sales & profit, fuel the growth of our customer base and ensure the strength of H&M brand. 

On this journey we´re all working together to create the best omni customer offer and as a Communication Manager you will be a key player in making this happen. Together with the rest of the Customer Activation team within Omni Sales Team you will work towards aligned and cross-functional goals, driving omni sales performance and customer centricity in all parts of your work.

Location: Moscow, Russia

Job type: Full time

Report: Regional Head of Customer Activation & Marketing

Contract type: Local Employment 

Key responsibilities include:

• Lead your team and create conditions to enable strong performance, collaboration and deliverables of the full team 
• You create a local communication plan in accordance with global comm. plan
• Based on insights from each individual market and with H&M’s customer in focus set goals, priorities and strategies on a yearly basis to meet the regional overall objectives, both short and long term.
• Ensure input in Regional Customer Activation meetings, making sure that we optimize the possibility to leverage on earned media and challenge and support PR & communication activities on Sales Market level when relevant
• Proactive responsibility in ensuring that communications activities and organizational set up covers current and future regional needs, including continuous risk assessment and build, strengthen and protect the H&M brand by trustworthy communication
• Focus on proactive Media Relations strategies to support regional objectives, crisis Management, support, guide and coordinate when needed
• Ensure a strong regional communication plan that can work effectively and give high level input on strategic approaches in regional customer activation planning for optimized results within the region
• Create conditions to enable performance of teams and individuals, identify and develop talents in order to build (future) organization and diverse team, strengthen team and foster collaboration
• Follow up and report on KPIs and objectives connected to project responsibility, showing the connection to added customer value and the business when possible and challenges and follow-up on Sales Market results

Being part of our omni journey means there is not one clear path. We ask of you to be open to change and take part in creating an organization for the future. This is an opportunity for openminded team players that by being curious, innovative and forward-thinking want to change our business and the whole industry. We ask you to be yourself, drive results, work towards goals and go for it with everything you’ve got.  

Besides your personality we see that:

• A communication degree/relevant qualification and at least 5years’ experience from similar managing positions and/or within PR/Communications on the Russian market
• Proven strategic communication planning, media relations and issues/crisis management skills
• You have a strategic and analytical mindset with strong planning and prioritizing skills, and you understand synergies between owned, paid & earned media
• You have excellent communication skills, including fluent written and spoken English, knowledge in other languages is meriting
• Proven track record in creating movement in brand perception through PR & communications activities and knowledge and experience of working with local media (fashion & corporate). Having a good network with journalists, stylists and influencers is an advantage.
• Previous experience from managing teams including leading other leaders in a retail environment is a given.
• Experience in being a part of senior management team, ensuring strong collaboration and integration of communication and experienced buyer of media and creative services.
• Meriting with competence within digital/tech and omni ways of working