E-commerce Visual Merchandiser

  • Leningradskoye Hwy, 16А строение 3, Moskva, Russia, 125171
  • Full-time
  • Department: H&M

Company Description

At H&M we believe it is possible to do what you love, find your space to create and room to grow. A place you can truly belong, be yourself and no limit to where it can take you! We offer you a strong company culture and an open environment where you are empowered, trusted and challenged to explore your own path and write your own story. At H&M we believe it is possible, because together we make it possible.

Job Description

Do you want to be a part of H&M’s digital growth adventure where your actions create results? Are you analytical and sales driven with a passion for E-commerce? We want to build a strong team that is dynamic and driven, where they are responsible for executing our digital sales and securing our omni customer experience in Region Russia, fulfilling our vision to make it possible for everyone to look and feel good!

The job of an E-commerce Visual Merchandiser comes with lots of responsibility – and lots of fun. Your main responsibility will be to run and optimize sales, by creating a frictionless customer experience in H&Ms biggest store. Together with your team, you are going to be part of creating and developing the future of E-commerce at H&M.

Your responsibilities include but not limited to:

  • Analyzing daily sales, customer behavior on site and site performance
  • Identifying customers’ needs and act accordingly to drive sales
  • Manage site content - including campaigns and locally created content
  • Plan on product placement on HM.com, based on customer behavior, commercial plan and in line with the H&M brand DNA
  • Creating concept and market specific activities on HM.com, App push and mail communication channels, ensuring the messaging is in line with H&M business idea and brand DNA
  • Ensure that HM.com is always commercial and inspirational for our customers


  • Love H&M values and culture
  • E-commerce experience within digital merchandising, digital communication or a similar role
  • Strong analytical skills, with the ability to turn your analysis into actions that you can implement in your team
  • Able to analyze both quantitative and qualitative data, providing actions to drive customer retention and conversion
  • Have a genuine interest in working in content management systems (CMS) and good knowledge in excel Prior experience in working with Google Analytical will be a plus
  • Have a strong interest in meeting customer needs by understanding customer behavior, fashion and trends
  • Have proven track record in driving results and constantly improving ways of working
  • Leadership qualities with strong and clear communication skills
  • Fluent in English, both written and spoken

Additional Information

Location: Moscow, Russia

Job type: Full time

Report: Regional E-commerce Manager Region Russia

Contract type: International Local Employment (ILE) for citizens of countries outside the EEU

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