Head of SEO Betting.net

  • Full-time

Company Description

 <a href="https://www.betting.net/">Betting.net</a>
What does it mean that we work together to find the best betting sites? Well, it means that we respect that when we talk about the best bookies on the internet, we tend to have the same excellent selection when we start comparing the best bookies, boiling down to a matter of preference.

Our job - whether it's the best sports betting site or the best online casino you're interested in - is to recommend only the best products.
 

Job Description

Create, plan and execute marketing content campaigns.
Generate content in various formats related to sales promotion, brand awareness, customer acquisition, and user satisfaction
Research and identify topics and keywords related to the B2B2C financial and wealth management industry
Planning and developing website content, style, and layout in collaboration with other teams
Reporting and monitoring SEO and content marketing performance metrics to derive decisions at any time
Quarterly/annual development of content roadmaps in close coordination with all departments under own responsibility, from conception to launch
Ensure brand codes and content guidelines are adhered to at all times, across channels and by all stakeholders
Maintaining and updating the company's own CMS - content management software
Ensuring compliance with laws (e.g. copyright and data protection)
 Developing and implementing effective social media strategies in line with the brand's core messages and values

Qualifications

Successfully completed bachelor's or master's degree in digital marketing or in a comparable field or a comparable qualification
3+ years of professional experience in content marketing as well as SEO or in the field of marketing, ideally in the (B2B2C) fintech sector
Good understanding of keyword analysis & relevant SEO strategies.
Good writing skills to present complex content in an understandable way
Attention to detail and a high level of accuracy
Experience with various social media platforms with a particular focus on business platforms
Strong analytical skills as well as expertise in using online data from Google Analytics and similar tools
Creative mindset, proactive approach to work and organizational skills
Experience collaborating with other teams and coordinating teams, especially with sales, customer service, and product development
Knowledge of Perch and/or HubSpot is a plus

Additional Information

The chance to contribute immediately and directly to the successful development of a growing FinTech startup
Steep learning curve, responsibility from the start and a strong team spirit that transcends locations and departments
Flexible work style, modern work tools, and a spacious, centrally located office on two levels
Delicious coffee drinks thanks to a portafilter machine, soft drinks, fresh fruit, a cereal bar and snacks
An attractive benefits package and individual benefits

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