At Great Lakes Science Center, we make science, technology, engineering and math (STEM) come alive to feed the inner sense of curiosity for guests of all ages. We believe in the value of using real scientific challenges through opportunities to invent, design, tinker and create to encourage curiosity and experimentation. The Science Center remains committed to developing informal science education programs that inspire young minds, improve STEM literacy and cultivate the creative, critical thinkers who will shape the future of Northeast Ohio.

This position advances Great Lakes Science Center’s mission and goals by assisting the organization in reaching its attendance and revenue goals through marketing, promotions and advertising. The Director of Marketing is responsible for the design, implementation and facilitation of an annual marketing plan for the institution including the identification of local and national market trends. Additionally, the Director of Marketing directs creative execution of marketing and advertising content while advancing and preserving the Science Center’s brand.

• Adheres to and promotes Great Lakes Science Center’s mission, core values, and strategic initiatives.
• Works closely with the Vice President of Marketing, Communications and Sales to develop, support and preserve Great Lakes Science Center’s brand and steward/curate the brand across all communications. Works with all departments of the Science Center to maintain brand integrity.
  
• Designs, implements and facilitates an annual marketing plan for the Science Center to achieve revenue goals for gate attendance, membership, programs and events. 
  
• Plans and directs strategic and tactical marketing campaigns (including advertising and promotions) for the Science Center’s major exhibits, DOME Theater movies, membership, key programs and events.
  
• Manages and tracks marketing initiatives to ensure successful implementation of campaigns.
  
• Oversees all aspects of the Science Center’s website.  Supervises the Marketing Coordinator and outside contractor on development, maintenance and updating of the site.
  
• Develops and manages digital marketing campaigns to optimize strategies that positively influence guest behavior and deliver against revenue goals. Recommend technologies, platforms and programs that promote audience growth and engagement.
  
• Identifies and tracks local and national marketing trends as they apply to cultural attractions, museums, etc. 
  
• Manages relationships with external vendors and supports day to day marketing opportunities.
  
• Plans and administers the Science Center’s marketing budgets.
  
• Works closely with the Vice President of Marketing, Communications and Sales and the Director of Communications, ensuring external and internal communications activities are well coordinated.
  

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

Education and Work Experience Qualifications:

• BA in Marketing, Mass Communications, Public Relations or related fields.
• Three to five years’ of progressively responsible experience in related fields.

Additional Eligibility Qualifications (K/S/A):

• Strong verbal and written communication skills; proven experience with digital, including social media.  Knowledge of PowerPoint, Word and Excel experience is a must and will be considered when choosing the best applicant for this position.
• Experience working with website content management systems.  Knowledge of Drupal is a plus.
• Strong understanding of current online marketing concepts, strategy and execution.
• Ability to communicate in an effective, tactful and professional manner with internal and external stakeholders including media and the general public.
• Ability to effectively coordinate and track multiple projects simultaneously, prioritize, work well under pressure with a high degree of accuracy, and meet stringent and overlapping deadlines.
•  Respect for confidentiality.
• Creativity and innovative thinking.

All your information will be kept confidential according to EEO guidelines.