Marketing Operation Specialist

  • Full-time

Company Description

About Grab and Our Workplace

Grab is Southeast Asia's leading superapp. From getting your favourite meals delivered to helping you manage your finances and getting around town hassle-free, we've got your back with everything. In Grab, purpose gives us joy and habits build excellence, while harnessing the power of Technology and AI to deliver the mission of driving Southeast Asia forward by economically empowering everyone, with heart, hunger, honour, and humility.

Job Description

Get to Know the Team

GrabAds allows Advertisers, Agencies, and Merchants to engage the Grab Audience via innovative online and offline advertising experiences. Through our unique ecosystem and transacting user base, our clients are able to reach their desired audiences at scale, while driving measurable business outcomes.

 

We would like you to join our journey to create value for our users, drivers, merchants, and advertising partners, while continuing to make everyday lives better across Southeast Asia.

Get to Know the Role

As part of GrabAds Thailand team, you will execute GrabAds 360 campaigns by working closely with internal and external stakeholders. 

You’ll work cross-functionally with the Account Manager, Client Partners, Planner, Marketing and Production House team to achieve campaign KPIs, delivering production execution within timeline.

The Critical Tasks You Will Perform

Offline Media & Marketing Activation Campaign Management

  • End-to-End Execution: Lead the execution of offline fleet campaigns, being the primary point of contact (PIC) for both internal and external stakeholders.
  • Vendor Management: Source and select suitable production houses based on cost efficiency, quality, and timeline adherence. Handle briefing, price negotiation, and on-ground supervision.
  • Internal Collaboration: Partner with Transport, Legal, and PA teams to ensure all materials and rider recruitment align with campaign timelines and expectations.
  • Production Oversight: Manage the full production timeline from pre-production to post-production, consolidating feedback and ensuring seamless delivery.
  • Reporting: Compile and consolidate performance reports from the transportation team.

Project Coordination & Asset Management

  • 360° Campaign Support: Coordinate offline fleet execution, on-ground Key Opinion Leader (KOL) management, and collaboration with the PR team.
  • Creative Asset Coordination: Liaise between internal teams (Marketing, Key Account Management) and external graphic designers to ensure timely delivery of advertising artworks.
  • Sampling Logistics: Manage internal coordination and external logistics vendors to execute product sampling campaigns.

Digital Operations & Administration

  • In-App Asset Management: Collaborate with Sales and Marketing to book slots for in-app and social media placements. Set up assets including Push Notifications, Widgets, Blogs, and Landing Pages.
  • Financial Documentation: Manage vendor documentation (quotations, POs, invoices, contracts) for finance processing and track expense status for reporting. As part of GrabAds Thailand team, you will execute GrabAds 360 campaigns by working closely with internal and external stakeholders.

You'll work cross-functionally with the Account Manager, Client Partners, Planner, Marketing and Production House team to achieve campaign KPIs, delivering production execution within timeline.

Qualifications

What Essential Skills You Will Need

The must-haves:

  • Experience: 1–2 years of experience as an Account Executive or Project Manager, preferably within an event agency.
  • Execution Expertise: Proven track record in campaign execution management, including events management, printing, social media, TVC, online content and production house coordination.
  • Person of Commitment: Strong sense of ownership ("can-do" attitude), resilience, and a hunger for campaign execution achievement. Ability to work cross-functionally in a fast-paced matrix environment.
  • Communication: Excellent presentation and communication skills, capable of engaging stakeholders at all levels with clear action points.
  • Technical Skills:
    • Proficient in Google Workspace (Sheets, Docs, Slides).
    • Basic in Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro).

Language: Native/Fluent Thai and Intermediate English.

 

Additional Information

Life at Grab

We care about your well-being at Grab, here are some of the global benefits we offer:

  • We have your back with Term Life Insurance and comprehensive Medical Insurance.
  • With GrabFlex, create a benefits package that suits your needs and aspirations.
  • Celebrate moments that matter in life with loved ones through Parental and Birthday leave, and give back to your communities through Love-all-Serve-all (LASA) volunteering leave
  • We have a confidential Grabber Assistance Programme to guide and uplift you and your loved ones through life's challenges.
  • Balancing personal commitments and life's demands are made easier with our FlexWork arrangements such as differentiated hours

What We Stand For at Grab

We are committed to building an inclusive and equitable workplace that enables diverse Grabbers to grow and perform at their best. As an equal opportunity employer, we consider all candidates fairly and equally regardless of nationality, ethnicity, religion, age, gender identity, sexual orientation, family commitments, physical and mental impairments or disabilities, and other attributes that make them unique.

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