About Grab and our workplace

Grab is Southeast Asia’s leading superapp. We are dedicated to improving the lives of millions of users across the region by providing them everyday services such as deliveries, mobility, financial services, enterprise services and others. More than that, we provide the opportunity for them to have a better life. And that aspiration starts inside Grab because we believe in a seamless blend of work and home life, making every aspect of life better for all.

Guided by The Grab Way, which spells out our mission, how we believe we can achieve it, and our operating principles—the 4Hs: Heart, Hunger, Honour and Humility—we work to create economic empowerment for the people of Southeast Asia. With our unwavering commitment to our values, we believe that we're more than a service provider; we're agents of positive change.

Get to know our Team:

Millions of Southeast Asians use Grab for their everyday needs. It is the love and trust of these consumers that ultimately determines the success of everyday entrepreneurs on our platform.

The consumer Loyalty team at Grab is a dynamic group that works to enhance user engagement and business growth by building the most loved and rewarding ecosystem in Southeast Asia.

This is how consumer loyalty helps fulfill Grab’s mission to drive Southeast Asia forward by creating economic empowerment for everyone. We are looking for individuals who share our vision and passion for enhancing consumer Loyalty.

Get to know the Role:

The successful candidate will play a key role in driving awareness, value perception, growth and retention of Grab consumer Loyalty regionally. You will be involved in the entire spectrum of Loyalty which includes GrabUnlimited and GrabRewards. 

You will own end-to-end planning and conceptualisation of regional campaigns, while working closely with country teams for local insights and amplification, across marketing automated programs and integrated campaigns on paid, own and earned channels.

To succeed in this role, you need to be a self-motivated individual who can perform under pressure in a fast-paced environment. You should have a clear understanding of end-to-end marketing strategies, growth levers, and be able to break down complex issues into executable strategies and detailed tactics. The day-to-day activities are:

50% Regional Loyalty Marketing Go-to-Market Lead 

• Responsible for the end-to-end design and orchestration of strategic campaigns including concept ideation, media and demand planning, go-to-market strategy and budget planning. 

• Effective storytelling of GTM decks to influence, spar with and gain support from cross-functional regional and country marketing teams

• Manage reporting and analysis across marketing campaigns, using data to drive towards better experiments and decisions

• Collaborate with key stakeholders within Marketing (i.e. Country Marketing, Regional CRM, Performance, Market Research, PR, Web, Creative and Agencies) as well as Business, Product, Partnerships, Operations, Legal, Finance teams to deliver best-in-class consumer campaigns

30% Lead Marketing Strategy

• Formulate strategies such as targeted customer segmentation, funnel conversion and  lifecycle programs to increase acquisition and retention

• 20% Curate Marketing Insights

• Adopt a customer-centric mindset to evaluate the motivators and barriers present in the Grab loyalty ecosystem

• Work with our marketing analytics and consumer research teams to analyze  insights into how are our customers engaging and transacting, alongside best-in-class case studies

The must haves:

• Experience in e-commerce or direct-to-consumer marketing. Preferably in loyalty marketing and/or with experience in more than one SEA country

• Familiar with the entire marketing mix: You know how and when to leverage different marketing channels, and have planned an end-to-end marketing roll out for e.g. product launches, consumer campaigns, partnerships etc.

• Persuasive and creative storyteller: Knack for shaping great creative work. You harness the magic with creative folks, knowing when they need to be inspired and when they need detailed specs to deliver. You have briefed and launched creative campaigns which are both tactical and strategic in nature

• Project lead: Clear communicator who brings in the right domain experts into the room to collaborate towards the same objective to deliver outsized impact. Able to weigh differing agenda, priorities and overall resource management

• Martech exposure: Curious about emerging trends and disruptions across marketing thinking and technologies. Prior experience with paid marketing, CRM, content management system preferred

• Results-oriented and data-driven: Proven track record of utilizing data to form innovative ideas which are operationalized into impactful marketing campaign 

• Balance big picture vision with hands-on detailed orchestration

• Highly motivated, independent and adaptable: Thrive in a ‘start-up’ culture which is flexible and innovative. Comfortable with informal leadership structure

• Problem solver: Anticipate challenges and proactively propose solutions

• Growth mindset: Willingness to drive growth, own and tackle challenges

• Proficiency in MS Excel and Powerpoint. Familiar with remote working/collaboration tools such as Google Docs, Zoom & Slack. 

• Years of experience: > 3-5 years.

Benefits at Grab:

We care deeply about your well-being and are committed to supporting you every step of the way. Here are some of the global benefits we offer:

• Protect and provide for your loved ones with peace of mind, knowing we have your back with Term Life Insurance and comprehensive Medical Insurance.
• Craft a benefits package that suits your unique needs and aspirations with GrabFlex, because we believe in empowering you to thrive.
• Embrace the magic of new life and create lasting memories with your family through Maternity and Paternity Leave.
• Life can be overwhelming, but you're never alone. Our confidential Grabber Assistance Programme is here to guide and uplift you and your loved ones through life's challenges.
• Your well-being is our priority. Benefit from our holistic well-being initiatives through Wellbeing@Grab, including health programmes, informative webinars, and vibrant carnivals.
• Achieve a harmonious work-life balance with our FlexWork arrangements, allowing you to adapt and thrive in your personal and professional life.

We’ve got many different benefits hyper localised in each country. Speak to your recruiter during your interview to find out more.

What we stand for at Grab:

We are committed to building an inclusive and equitable workplace that enables diverse Grabbers to grow and perform at their best. As an equal opportunity employer, we consider all candidates fairly and equally regardless of nationality, ethnicity, religion, age, gender identity, sexual orientation, family commitments, physical and mental impairments or disabilities, and other attributes that make them unique. If you require accommodations to fully participate in the recruitment process, you are encouraged to include your request(s) when applying.

We deliver the greatest impact and ideas when we bring together diverse perspectives. It is what enables us to spread opportunities to Grabbers and our partners. It’s not a box-ticking exercise; it’s who we are.