Häagen Dazs Brand Manager - Franquicias

  • Ciudad de México, CDMX, México
  • A jornada completa

Descripción de la empresa

General Mills es una de las compañías de alimentos más grandes del mundo, con oficinas y plantas en más de 30 países. En México manejamos los productos Häagen Dazs, Betty Crocker, Nature Valley y Fiber One. Nuestras oficinas se encuentran ubicadas en Interlomas, Huixquilucan (Estado de México). 

Descripción del empleo

  1. Lead HDS Marketing point from strategy to implementation for the market:

  • Develop HD Shops Marketing plans that includes all marketing mix elements: innovation, communication, promotional strategy, distribution and merchandising

  • Prepare, execute and present shops campaigns to franchisees (marketing tour)

  • Work closely with sales/district managers to execute all brand/Shops plans

  • Lead Pricing project for HD Shops: Net revenue Management

  • Track Brand performance and create correction plans if needed

  • Grow sales fundamentals

  • Control Marketing Budget

  • Ensure the related cluster hits SP target


  • Fluent English

  • Minimum Required: Bachelor’s Degree

  • Preferred Level: MBA or other graduate degree

  • 3 years minimum of Trade Marketing and Marketing background in FMCG or Retail

  • Experience in a FZ context is a plus

  • Computer proficient with Microsoft Office

  • Strong interpersonal skills

  • Very strong analytical skills, and execution focused

  • Ability to lead a project

Multicultural skills. Experience in a multicultural environment is a plus