Regional Brand Marketing Internship, 6-months (EUAU)

  • Uxbridge, UK
  • Intern

Company Description

We serve the world by making food people love. As one of the world’s leading food companies, General Mills believes that food should make us better. Food brings us joy and nourishes our lives, connecting us to each other and the earth. General Mills operates in more than 100 countries and markets more than 100 consumer brands, including Cheerios, Yoplait, Old El Paso, Häagen-Dazs, Nature Valley, Betty Crocker, Pillsbury, Green Giant and more. Headquartered in Minneapolis, General Mills had global net sales of US$16.9 billion during fiscal 2019.

Job Description

Location: Various (Switzerland, France, UK, Australia)
Program Start Date: June 1st – July 1st, 2020

At General Mills, brand building is the focal point from which all decisions are made. Our internship program is a combination of projects with real business impact and day-to-day work that will allow you to make an immediate impact on our brands and help build our business worldwide. An internship could be the start of a rewarding international career in Brand Management with General Mills.

To maximize your learning and prepare you for increasing responsibility, we believe that you will benefit from different experiences across General Mills. We value employee development and are committed to promoting from within our next generation of senior executives. You may have an internship in brand management at the country or regional level. Your manager will share an assignment plan with you and will help you with day to day coaching and support.  

An internship with General Mills will provide you with a great opportunity to:

  1. Acquire a broad view of GMI to understand your career fit.
  2. Build marketing skills and competencies, including business analysis, creativity, teamwork and strategic leadership.
  3. Understand day-to-day functional responsibilities such as deliveries analysis & communications development.
  4. Develop strong working relationships within the marketing community and across functional groups.
  5. Receive professional development and training.

Marketing Competencies:

  1. Develop a Brand Strategy: Analyze business and consumer trends, identify key issues facing your business and build and execute innovative marketing plans.
  2. Team Leadership: Lead cross-functional teams in the development and execution of marketing plan strategies – including advertising, product development, packaging, trade and consumer promotions, and business operation of your brand.
  3. Innovation: Identify new, innovative ideas to drive brand growth. Develop new product ideas and strategies. Create high-impact promotions, advertising, packaging, sales or operational innovation.
  4. Goal Setting and Financial Management: Set annual volume, profit and share objectives and manage your business to deliver them.

Qualifications

  • University degree students with a focus in Marketing or Management 
  • Prior experience in brand management, digital marketing, category trade marketing, market research or other related areas desired
  • A passion for brand management
  • Demonstrated leadership, creative thinking, and strategic insight
  • Fluent in English (other languages - French, Spanish, etc. are a plus)
  • Ability to work well in teams
  • Mobile, open to an international career
  • The internship offer is contingent upon the student’s ability to get work authorization in the internship location.

ADDITIONAL INFORMATION

Brand Management job scope includes:

  • Brand Strategy Development: Analyze business and consumer trends, identify key issues facing your business and build and execute innovative marketing plans.
  • Team Leadership: Lead cross-functional teams in the development and execution of marketing plan strategies – including advertising, product development, packaging, trade and consumer promotions, and business operation of your brand
  • Innovation: Identify new, innovative ideas to drive brand growth. Develop new product ideas and strategies. Create high-impact promotions, advertising, packaging, sales or operational innovation
  • Goal Setting and Financial Management: Set annual volume, profit and share objectives and manage your business to deliver them.

We look forward to you joining our team!

Additional Information

What’s in it for you?

  • Competitive package
  • Exposure to working within different areas of marketing to help accelerate your career
  • Plenty of foodie freebies – Lots of Free Häagen-Dazs Ice cream & Yoplait Yogurt available all day, every day!
  • Early Friday finish at 3:00pm
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