Senior Business Account Manager - Tesco

  • Uxbridge, UK
  • Full-time

Company Description

We serve the world by making food people love. As one of the world’s leading food companies, General Mills believes that food should make us better. Food brings us joy and nourishes our lives, connecting us to each other and the earth. General Mills operates in more than 100 countries and markets more than 100 consumer brands, including Cheerios, Häagen-Dazs, Nature Valley, Betty Crocker, Pillsbury, Green Giant, Old El Paso, Yoplait and more. Headquartered in Minneapolis, General Mills had global net sales of US$15.6 billion during fiscal 2018.

We seek out the best talent, then give them development resources, support and the chance to lead something big. Choosing a career with General Mills means joining a company where you can make a difference in the lives of millions of people. There is tremendous opportunity here for individuals who want to advance food through innovation and serve the world. 

Job Description

Roles & Responsibilities

Reporting to the Customer Director and as a key part of the Tesco team, this role will be responsible for leading the key interface between General Mills UK and the Customer, and the achievement of Company sales, share and profit goals, including maintaining and developing the growth of  key  brands with this retailer.

This is a very demanding role which will require drive, ambition and enthusiasm, combined with a high level of technical skills such as selling, negotiation, forecasting and commercial acumen.

 As a key aspect of this role will be management of promotional complexity, applicants will need to demonstrate success in managing forecasting volatility and advanced financial modelling.

This is a high profile role within the business and candidates should be focussed on developing their career with General Mills beyond this initial role.


•Prepare and deliver an annual sales plan.

•Deliver financial and volume forecast accuracy on monthly, quarterly and annual basis.

•Evaluate promotional ROI to ensure the most efficient use of promotional expenditure.

•Implement an agreed promotional plan within defined investment budgets.

•Be able to understand you customer their shopper and their strategies

•Effectively communicate customer strategies internally

•Drive thought leadership on our Categories within the Customer.

•Develop and recommend account strategies and tactics to maximize the sales and gross profit for both parties.

•Implement plans for excellent execution, liaising with key contacts within the Customer and internally.


The Person

Skills & Qualifications

•Degree calibre

•Proven successful experience at National Account Manager level within a branded FMCG business selling to Grocery Multiples, for at least 2 trading cycles.

•Strong understanding & experience of UK grocery trade.

•Demonstrated understanding of category management process and awareness of how to use process to generate wins for GMUK

•Confidence and ability to develop and present compelling sales presentations.

•Strong sales and negotiation skills.

•Experience of delivering results through working in cross-functional teams.

•Exposure or understanding of consumer marketing.

•Advanced forecasting and business modelling skills.

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