Category Development Manager - Dublin

  • Dublin, Ireland
  • Full-time

Company Description

One of the world’s leading food companies, General Mills operates in more than 100 countries and markets more than 100 consumer brands, including Cheerios, Häagen-Dazs, Nature Valley, Betty Crocker, Pillsbury, Green Giant, Old El Paso, Yoplait and more. Headquartered in Minneapolis, Minnesota, USA, General Mills had fiscal 2018 global net sales of US $15.7 billion.

We seek out the best of the best and give them development, support and the chance to lead something big. Choosing a career with us means joining a company that makes a difference for others. There is tremendous opportunity here for people who want to advance the industry, through innovation and nourish the world with quality.

Job Description

Our Category Team is growing in Dublin and we are currently recruiting an additional Category Development Manager; who can lead insight into action  with our Market Leading brands. This is a great opportunity for an experienced category manager to join the team.


The Role:

This role is primarily aligned to a defined suite of categories &/or customers/channels  leading and developing a customer engagement & category development programme tailored for that customer. This is a key role in achieving Trusted Category Advisor status with our key Customers.


The key purpose of this role is to develop and own the category management relationship with the respective customers across all General Mills Ireland categories, through working with the all Senior Category & relevant Category Managers to take our overall Category visions, drivers and tactics, and to customise these as required using retailer specific insight, in order to gain disproportionate advantage for our brands in aligned customers.


Key Objectives:

Build ongoing close relationships with specified customers, in order to establish General Mills Ireland as key category influencers, especially around range and merchandising changes.

Using our generic Category Vision and Drivers, develop and own account specific 2 year, financialised, version of the same in the relevant customers & categories

Develop customer specific tactics (in line with our generic category tactics) to unlock the category drivers in the relevant accounts.

Customer category expert, internalizes insight to shape overall Category drivers and tactics.

Act as an ‘early warning radar’ for the Ireland business through ongoing key metrics analysis/monitoring for relevant categories


The Person

•Analyse and interpret trends from Category, Shopper and Commercial data to identify category growth, brand and distribution opportunities and risks.

•Create the necessary Category input to 3 year plans, brand plans (including NPD), account plans, Joint Business plans and promotional plans.

•Build on-going close relationships with key retail contacts in GMI to establish as the key Category Contributor Captain/Partner/Advisor).

•In conjunction with Sales and Marketing, develop, sell-in and  then  implement  customer –specific plans and tactics : range management and reviews, NPD, new listings/distribution, de-list defences etc.

•Ongoing monitoring of all relevant Commercial, Marketing, customer, shopper, competitor and other research data to keep business appraised of performance, developments and risks, initiating corrective/opportunistic proposals as appropriate.

•Evaluate the effectiveness of promotional activity to establish key leanings and future opportunities.

•Liaise effectively with Managers across the organization (especially Marketing, Commercial and Finance) to ensure alignment of plans and actions.

•Undertake/lead Company-wide or category-wide projects ( e.g Systems development, cross-functional initiatives).


Skills and Qualifications

• Educated to degree level.

•  3-4 years  FMCG  Category Management experience.

•  Proven record of making a difference to customer performance through personal Category

•  Management initiatives   

•  Vision and breadth of understanding to appreciate the overall business/commercial context and  the role of Category within it – not merely a technocrat

•  Financially astute    

• Strong numerate and analytic skills with ability to probe numbers for trends, insights and opportunities, and translate into logical, concise and clear recommendations

• Excellent IT skills – able to prepare interest-grabbing ‘to-the-point’ presentations

• Use of  IRI/Nielsen, Kantar  and retailer analytic databases

• Confident verbal presenter with strong influencing skills

• Team player            

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