National Account Manager - Wholesale Bestway/Unitas

  • Uxbridge, UK
  • Full-time

Company Description

One of the world’s leading food companies, General Mills operates in more than 100 countries and markets more than 100 consumer brands, including Cheerios, Häagen-Dazs, Nature Valley, Betty Crocker, Pillsbury, Green Giant, Old El Paso, Yoplait and more.

We seek out the best of the best and give them development, support and the chance to lead something big. Choosing a career with us means joining a company that makes a difference for others. There is tremendous opportunity here for people who want to advance the industry, through innovation and nourish the world with quality.

Job Description


The incumbent will be part of the non-grocery channel sitting within our newly formed wholesale/foodservice team. You will be responsible for managing the relationship between General Mills UK and three of our biggest wholesale customers to ensure the achievement of the Company’s sales, share and profit goals. This is a demanding role which will require drive, ambition and enthusiasm, combined with a high level of technical skills such as selling, negotiation, forecasting and commercial awareness. You will be working across the GMUK total brand portfolio which encompasses three temperature states and several categories, and as such, ability to focus and prioritise tasks and workload will be critical to your success.



•Prepare and deliver customer business plans for the wholesale sector.

•Implement an agreed promotional plan within defined trade investment budgets.

•Evaluate promotional effectiveness to ensure the most efficient use of promotional expenditure.

•Work with customers to develop category plans which achieve mutually agreed objectives.

•Achieve specific distribution and sales objectives by account for existing and new products.

•Provide the business with accurate rolling monthly sales forecasts.

•Deliver and rationalize an accurate monthly demand plan

•Attend & participate monthly business review and team meetings as appropriate

•Be a team player within the wholesale and wider non-grocery team, share best practice and learnings and contribute to the rhythm and life of the business

•Involved in specific project work as directed by the sector controller.


•Degree caliber

•Able to manage time effectively and priorities workload

•Previous success in account management within a branded FMCG business.

•Wholesale experience desired but not essential

•Proven ability to confidently develop and present compelling sales presentations.

•Ability to work successfully in cross-functional teams.

•Exposure and / or involvement with trade / consumer marketing.

•PC Literate: experience as user on Excel & PowerPoint.

•Strong sales and negotiation skills.

•Strong commercial acumen with exposure to capital investment projects

•Strong interpersonal and communication skills with a clear aptitude to listen and respond to customer needs

•Critical thinker with an analytical approach

•Drive and confidence, relishes challenges, robust out look

•Resilience, drive & results orientation

•A planned and prioritized approach

•Open to challenge.

•Maintains two-way, honest communications and Open and responsive to challenge

•Collaborative and participative team player.

•Passion & enthusiasm for brands

•Ambitious and proactive

•Resilient and doesn’t give up

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