Shopper & Trade Marketing Internship - 12 months

  • Uxbridge, UK
  • Full-time

Company Description

Food. Purpose. You.

We are a company inspired by purpose: we serve the world by making food people love. Every day we make this love real through our brands, our culture and the way we treat the world.

Our brands—like Yoplait, Betty Crocker, Pillsbury, Häagen-Dazs and Nature Valley, to name a few—are adored in more than 100 countries on six continents. Our global team of 42,000 brings passion and creativity to work with them every day. And our devotion to community and planet drives the way we give back and do business.

When inspiring purpose meets solid strategy, big things happen. We’re ranked one of the top 20 companies in U.S. with sales of $18.0 billion in 2017. That’s a lot of love.

Job Description

The role  of Shopper & Trade Marketing Exec is a fantastic opportunity  to support the  development of the trade and shopper marketing strategy for the Convenience & Emerging Channel .  Working closely with the sales team, the S&TM Exec will also have responsibility for supporting specific accounts ensuring retailer-centricity in the development and execution of all shopper & trade related activity in order to achieve revenue and profit targets.


Reporting to the Shopper Marketing Manager the key responsibilities of the role include:


•Supporting the SMM in developing, executing and post evaluating customer specific shopper marketing plans and being the continuous voice of the shopper for the GM brands.

•Leading the development and ongoing management of trade marketing tools and systems , including brand & shopper toolkits and retailer portals.

•Managing the execution of generic and retailer specific trade communication of GM initiatives via media including trade  shows, retailer incentives, press, PR and trade presentations.

•Executing key customer shopper marketing events, via leading cross-functional teams and 3rd parties to deliver agreed KPIs within budget.

Key performance indicators ‘How will I know I’ve succeeded?’

•Achievement of annual sales, penetration, share and profit objectives of brand.

•Development of annual Shopper  & Trade Marketing Plan within budgeted guidelines. and delivery against key metrics

•Foster positive internal and external relationships to develop a climate of enthusiasm and optimism for the brand.


The Person

Skills & Qualifications 

•Business or Marketing Graduate

•Customer facing or retail experience beneficial

•Experience of collaborating and influencing others

•Project management experience, able to plan effectively and deliver on time

•Commercial acumen

•Experience of working with data to analyze, evaluate and create recommendations

•Understanding of the difference between our Customers, Shoppers and Consumers



Skills and Personal Preferences

•Desire to work in a fast-paced, consumer focused environment

•Fast learner and continually develop self

•A passion for challenging the status quo

•Natural leadership skills and ability to influence

•Passionate and intuitive about shoppers and consumers

•Able to work with ambiguity; flexibly minded to offer innovative solutions

•Demonstrates personal accountability for delivering

•Ability to energize people

•Cultural and values alignment 


Additional Information

Joining General Mills is your chance to be part of a fun and collaborative team - a small team in a big company! Our robust projects give you the opportunity to make an immediate impact as you learn and grow in preparation for your future. You will interact with senior leaders, build a professional network, and create lasting friendships.

Benefits include 25 days holiday + bank holidays, and a 3pm finish on a Friday!

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