Senior Business Account Manager - Top 4

  • Uxbridge, UK
  • Full-time

Company Description

Food. Purpose. You.

We are a company inspired by purpose: we serve the world by making food people love. Every day we make this love real through our brands, our culture and the way we treat the world.

Our brands—like Yoplait, Betty Crocker, Pillsbury, Häagen-Dazs and Nature Valley, to name a few—are adored in more than 100 countries on six continents. Our global team of 42,000 brings passion and creativity to work with them every day. And our devotion to community and planet drives the way we give back and do business.

When inspiring purpose meets solid strategy, big things happen. We’re ranked one of the top 20 companies in U.S. with sales of $18.0 billion in 2017. That’s a lot of love.

Job Description

The Role

Reporting to: Customer Director

Functional Area: Sales 

Location: Uxbridge

Position : Full time


Key Responsibilities

Roles & Responsibilities


Reporting to the Customer Director and as a key part of the Top 4 team, this role will be responsible for leading the key interface between General Mills UK and the Customer, and the achievement of Company sales, share and profit goals, including maintaining and developing the growth of portfolio within this strategically important retail partner.


Naturally, this is a demanding role which will require drive, ambition, enthusiasm and creativity, combined with a high level of technical skills such as selling, negotiation, forecasting and commercial acumen. Candidates will also be expected to drive high levels of Customer intimacy through strong and broad networks within the Top 4.

An appetite for driving change is as important as being comfortable as the ‘owner’ of the portfolio’s performance.


This is a high profile role within the business and candidates should be adept sales leaders, focussed on developing their career with General Mills beyond this initial role.



•Prepare and deliver an annual sales plan for Top 4

•Deliver financial and volume forecast accuracy on monthly, quarterly and annual basis

•Execute agreed promotional plans within defined investment budgets and continually refine by proactively identifying, evaluating and implementing revenue management opportunities

•Drive thought leadership on our categories within the Customer and maintain industry-wide perspective

•Develop and recommend account strategies and tactics to maximize the sales and gross profit for both parties

•Implement plans for excellent execution within Morrison’s, leveraging internal and external networks

•Lead Customer engagement initiatives as part of a cross-functional team


The Person

Skills & Qualifications

Qualifications / Work Experience / Technical Skills


•Degree calibre

•Proven successful experience at National Account Manager level within a branded FMCG business selling to top tier UK retailers

•Strong understanding & experience of UK grocery trade

•Demonstrate understanding of category management process and awareness of how to use process to generate wins for GMUK

•Confidence and ability to develop and present compelling sales presentations.

•PC Literate

•Strong sales and negotiation skills

•Experience of delivering results through working in cross-functional teams

•Experience of leading sustainable change in organisations

•Understanding of consumer and shopper marketing

•Advanced forecasting and commercial modelling skills


Personal Attributes

•Impact and presence

•Excellent relationship builder

•Drive and confidence, relishes challenges, robust outlook

•Resilience, drive & track record of delivering outstanding results

•Strong interpersonal skills, maintains two way verbal and oral communication

•Strong commercial acumen

•Approach work in a planned and prioritized manner

•Critical thinker / analytical

•Listens, understands & responds to customers’ needs

•Open and responsive to challenge

•Collaborative, participative team player

•Passion & enthusiasm for brands

•Leader amongst peers

•Ambitious and proactive

•Entrepreneurial flair








Additional Information

Joining General Mills is your chance to be part of a fun and collaborative team - a small team in a big company! Our robust projects give you the opportunity to make an immediate impact as you learn and grow in preparation for your future. You will interact with senior leaders, build a professional network, and create lasting friendships.

Benefits include 25 days holiday + bank holidays, and a 3pm finish on a Friday!

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