Brand Manager – Launch to Learn (L2L) Innovation Regional Development Marketing

  • Uxbridge, UK
  • Full-time

Company Description

Food. Purpose. You. 

We serve the world by making food people love. As one of the world’s leading food companies, General Mills believes that food should make us better. Food brings us joy and nourishes our lives, connecting us to each other and the earth. General Mills operates in more than 100 countries and markets more than 100 consumer brands, including Cheerios, Häagen-Dazs, Nature Valley, Betty Crocker, Pillsbury, Green Giant, Old El Paso, Yoplait and more. Headquartered in Minneapolis, General Mills had global net sales of US$17.6 billion during fiscal 2015.

We seek out the best talent, then give them development resources, support and the chance to lead something big. Choosing a career with General Mills means joining a company where you can make a difference in the lives of millions of people. There is tremendous opportunity here for individuals who want to advance food through innovation and serve the world.

Job Description

Purpose of the Role

To lead and support projects that build rapid real-world learning through experimentation, enabling the region to drive future innovation success. This is a small, entrepreneurial team that is energetic and ambitious.

Roles & Responsibilities

The incumbent will be responsible for leading Launch to Learn projects and initiatives across the region to drive innovation success.

Reporting to the Marketing Manager, the incumbent will assume the following set of key responsibilities:

       Lead identification, development, and execution of the Total Product Offering for in-market tests

       Lead global, cross functional teams

       Work with commercial teams to sell in the products, track, and understand the results

       Work with consumer insights to identify trial drivers and barriers at first moment of truth

       Help execute transactional learning activities to pivot & refine the proposition

       Share learnings and recommendation to key stakeholders and the leadership team

       Manage P&L Budgeting for Launch to Learn initiatives


The Candidate Requires:



       Graduate (minimum 2:1) plus a marketing and/or business qualification

       Proven success of brand management or consumer insight in a blue chip, branded FMCG company

       Minimum of 4 years experience

       NPD development and launch

       Strong experience working with consumer insights



       Strong leadership skills and ability to influence cross-functionally

       Excellent communication skills; ability to energize teams by conveying a compelling vision

       Excellent project management skills, time management skills, and the ability to delegate  and plan appropriately

       Strong strategic thinking coupled with a desire to get things done

       Good understanding of consumer insights

       Ability to cope with ambiguity

       Innovative and creative problem solving techniques to help the team navigate unexpected problems

Personal Qualities

       Passionate about consumers: able to provide examples of consumer insights and use these insights to develop more effective plans

       Passionate about ideas: able to get to the heart of a new proposition and connect this to why it works/doesn’t work for consumers

       Passionate about people: able to quickly build relationships & trust with cross functional team members & key stakeholders

       Bias for action: Strong initiative and ability to drive projects to completion

       Drive for building a culture of innovation, agility, entrepreneurship

       A risk taker who works both independently and collaboratively

Personal fit with the Company's culture & values

Additional Information

What will you get from us?

Joining General Mills is your chance to be part of a fun and collaborative team - a small team in a big company! Our robust projects give you the opportunity to make an immediate impact as you learn and grow in preparation for your future. You will interact with senior leaders, build a professional network, and create lasting friendships.