Category Development Manager

  • Dublin, Ireland
  • Full-time

Company Description

One of the world’s leading food companies, General Mills operates in more than 100 countries and markets more than 100 consumer brands, including Cheerios, Häagen-Dazs, Nature Valley, Betty Crocker, Pillsbury, Green Giant, Old El Paso, Yoplait and more.

We seek out the best of the best and give them development, support and the chance to lead something big. Choosing a career with us means joining a company that makes a difference for others. There is tremendous opportunity here for people who want to advance the industry, through innovation and nourish the world with quality.

Job Description

The Role:

This role is primarily aligned to a defined suite of categories &/or customers/channels leading and developing a customer engagement & category development programme tailored for that customer. This is a key role in achieving Trusted Category Advisor status with our key Customers.

The Responsibilities:

  • Analyse and interpret trends from Category, Shopper and Commercial data to identify category growth, brand and distribution opportunities and risks.
  • Create the necessary Category input to 3 year plans, brand plans (including NPD), account plans, Joint Business plans and promotional plans.
  • Build on-going close relationships with key retail contacts in GMI to establish as the key Category Contributor Captain/Partner/Advisor).
  • In conjunction with Sales and Marketing, develop, sell-in and then implement customer –specific plans and tactics : range management and reviews, NPD, new listings/distribution, de-list defences etc.
  • On-going monitoring of all relevant Commercial, Marketing, customer, shopper, competitor and other research data to keep business appraised of performance, developments and risks, initiating corrective/opportunistic proposals as appropriate.
  • Evaluate the effectiveness of promotional activity to establish key leanings and future opportunities.
  • Liaise effectively with Managers across the organization (especially Marketing, Commercial and Finance) to ensure alignment of plans and actions.
  • Undertake/lead Company-wide or category-wide projects (e.g Systems development, cross-functional initiatives).


Skills and Qualifications

Candidates will possess the following attributes:

  • Educated to degree level
  • 3-4 years FMCG Category Management experience
  • Proven record of making a difference to customer performance through personal Category Management initiatives
  • Vision and breadth of understanding to appreciate the overall business/commercial context and the
    role of Category within it – not merely a technocrat
  • Financially astute
  • Strong numerate and analytic skills with ability to probe numbers for trends, insights and opportunities,
    and translate into logical, concise and clear recommendations
  • Excellent IT skills – able to prepare interest-grabbing ‘to-the-point’ presentations Use of IRI/Nielsen, Kantar and retailer analytic databases
  • Confident verbal presenter with strong influencing skills
  • Team player            

General Mills Leadership Expectations

  • Integrity - Do the Right Thing
  • Talent - Grow and Inspire
  • Collaboration – Win as a Team
  • Urgency – Act Boldly, Move Quickly
  • Results – Play to Win
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