Senior Field Operations Executive

  • Mercury Tower, Bangkok
  • Full-time

Company Description

One of the world’s leading food companies, General Mills operates in more than 100 countries and markets more than 100 consumer brands, including Cheerios, Häagen-Dazs, Nature Valley, Betty Crocker, Pillsbury, Green Giant, Old El Paso, Yoplait and more. Headquartered in Minneapolis, Minnesota, USA, General Mills had fiscal 2015 global net sales of US $17.6 billion.

Since 1996, General Mills India has been offering an innovative range of food products. Our business consists of four verticals: Retail Sales, Bakeries & Food Services (B&FS), Exports & Haagen-Dazs Shops. Our brands in India include Pillsbury, Betty Crocker, Pamapara, Green Giant, Nature Valley & Haagen Dazs. 

Job Description

The ROLE would be responsible for developing, planning and executing short to mid-term sales strategies and achieving all objectives including Net Sales, Trade and Delivered Margin for all brands under General Mills.

Key Responsibilities:

  • Meet/Exceed key financial objectives including Net Sales,  Trade, and Delivered Margin for assigned channel

  • Manage, train and coach a team of Territory Sales Representatives to achieve sales goals and DSO

  • Effective management of trade spend, and overall profitability of key customers.

  • Utilize sales analytics to identify opportunities for growth and to drive profitable bottom line

  • Manage trade roadshows or sampling/promoters efficiently

  • Build strong partnerships with key customers.  Provide accurate and timely information for decision making

  • Conduct regular business reviews with key retailer

  • Develop the right trade marketing promotion on time as require by sub-channel

  • Meet assigned merchandising standards ensuring stock weight, coverage, distribution, shelving, freezer performance meets expectations.

  • Update the National Sales Manager on the movement or work progress by weekly and monthly report



The position is based in Bangkok and reports to National Sales Manager but travel may be required. The position will have direct reports – a group of Territory Sales Representatives.


Ideal candidate should have 3 years of professional experience


  • Bachelor’s Degree in related field. MBA is an advantage

  • Proven track record of developing sales and strong customer relationships as well as developing and implementing trade initiatives

  • Full understanding of respective retail market environment – Traditional Trade, Modern Trade, CVS and Food Service

  • Experiences in Field Operations is a plus

  • Strong influencing skills

  • Strong negotiation and presentation skills

  • Intelligent, achievement oriented, self-motivated, pleasant personality with the desire to learn and grow

  • Fluency in Thai and English – both written and spoken


Additional Information

Within General Mills we are expected to role model our values:

Do the right thing all the time: Ensure all dealings are transparent and conducted with ethics & integrity. All contracts meet audit & risk requirements for life of contract.

Play to Win: Deliver exceptional value for the customers and delivering on the commitments. Always putting consumer first. Win as a Team Build open & trusting work relationships. Respecting & Embracing differences and working across boundaries to get the best outcome for the company.

Grow and Inspire: Inspire people to be their best - not only at General Mills but also in our community. Building diverse teams and empowering them to make a difference.

Act Boldly, Move Quickly: Seek improvements in every area of the company. Quickly sense & respond to risks & opportunities. Take decisive actions on critical priorities.