Marketing Lead Asphalt 9 (remote work is OK!)

  • Barcelona, Spain
  • Full-time

Company Description

Interested in working for an exciting company that is redefining the way people play video games? Interested in working for a world class company in a fun, and rewarding environment in Barcelona? Then Gameloft is the company for you!

About Gameloft

Leader in the development and publishing of mobile games, Gameloft® has established itself as one of the top innovators in its field since 2000. Gameloft creates games for all digital platforms, two of which are featured in the “Top 10 Games by All-Time Worldwide Downloads” from App Annie. Gameloft operates its own established franchises such as Asphalt®, Order & Chaos, Modern Combat and Dungeon Hunter and also partners with major rights holders including Universal, Illumination Entertainment, Disney®, Marvel®, Hasbro®, Fox Digital Entertainment, Mattel® and Ferrari®. Gameloft distributes its games in over 100 countries and employs 4,600 people worldwide. Every month, 114 million unique users can be reached by advertisers in Gameloft games with Gameloft Advertising Solutions, a leading B2B offering dedicated to brands and agencies. Gameloft is a Vivendi company.

All trademarks referenced above are owned by their respective trademark owners.

About Gameloft Advertising Solutions

With a monthly audience of more than 113 million unique players and an inventory of 2.4 billion impressions, Gameloft Advertising Solutions offers advertisers a unique level of visibility and engagement. To date, Gameloft Advertising Solutions has delivered more than 3000 campaigns for prestigious brands such as Air France, Coca-Cola®, Ford, FOX™, Kellogg’s®, McDonalds, ©Netflix, Procter & Gamble, Samsung and Unilever, in over 40 countries around the world (North America, Latin America, Middle East, Africa, Europe, Asia, etc.).

All trademarks referenced above are owned by their respective trademark owners.

Job Description

Working on Gameloft’s #1 franchise, you will lead the marketing team of our multi-platform hit Asphalt 9: Legends, and will be responsible for setting up and implementing along with them the mid to long term marketing strategy of the game.

A key role in the game team as well as in the studio, you will ensure best execution of Marketing responsibilities across all marketing channels and touchpoints, raising the strategic and creative bar whilst launching ad hoc initiatives to make our game even more popular and our downloads more numerous.

The successful candidate must make the most out of their leadership abilities, strategic thinking, creative ideas, execution experience, organizational efficiency, and excellent communication skills. She/he will be both comfortable in team management and coordination, as well as in more hands-on and operational missions: we also expect this role to impact significantly on the game through the candidate’s personal & direct contribution to key marketing deliverables, activations and strategies.

This role is located in our production studio in Barcelona but you will also work and coordinate with collaborators located in various territories worldwide. We are open to applications for remote work too.



  • Manage the Marketing team of Asphalt 9 in Barcelona studio (Product Marketing Manager, Game Community Managers, Partnerships Manager, Marketing Coordinator) – making sure the team is learning from your mentorship and delivering at its best as part of the Game Team
  • Conduct market research, benchmarking and consumer studies to refine the game target audience and its positioning, marketing pillars and USP
  • Create and/or evolve the game brand identity (title, packaging, tone of voice, marketing storytelling…) for its currently planned and future releases
  • Build launch & yearly marketing plans relying on solid user insights and strategically aligned with product roadmap, with the objective of generating brand awareness and ultimately growing the player base
  • Develop marketing programs focusing on innovative activations, viral content and meaningful partnerships, and orchestrate their implementation by coordinating the other teams (Production, Live Ops, UA, Social & Digital, Influence, PR…)
  • Oversee the Social Media & Community strategy of the Asphalt 9 games
  • Optimize the game visibility and performances on the app stores, working hand in hand with the ASO team
  • Manage promotional assets creation (trailers, web assets, screenshots, store descriptions…)
  • Collaborate with the user acquisition team to optimize the advertising campaigns targeting and assets
  • Analyze the performances of your marketing campaigns and report to the game manager and HQ
  • Participate in game development by making recommendations to improve user experience, engagement, retention, shareability, and to better integrate in-game promotional events and marketing mechanisms



  • Minimum 7 years in a marketing position, with a first experience managing a team
  • Experience within the gaming industry (PC / console is a plus) or entertainment at large – good knowledge of the industry is a must-have
  • Strong analytical skills with a meticulous mind; 
  • Creative spirit capable of creating innovative marketing programs that are result oriented; 
  • Strong leadership  skills; 
  • Ability to work with a wide range of profiles (business, game design, analysts, etc.);
  • Advanced English level is a must.

Additional Information

Why Join the World of Gameloft?

  • Because you want to be part of an exceptional experience within a company that is constantly growing!
  • Because you want to work with talented people who are industry pioneers!
  • Because you want to join a global company and meet great people around the world from all walks of life.
  • Or, just because you’re looking for a great place to work!


  • Permanent contract, full-time job with excellent Social Benefits.
  • 25 vacation days per year
  • Private medical health insurance
  • Flexible compensation with Ticket Restaurant Card
  • Free language courses
  • Free coffee and fruit every morning!
  • Free afternoon on your birthday!
  • Merit based salary progression system and a competitive initial salary package.
  • Career-development opportunities.
  • Excellent local working conditions (quality of offices, geographical location of office in the centre of Barcelona).
  • ... and Thursday afterwork beers!

We can’t wait to find our next great talent!  Join the Game!

Want to know more? Please visit our Website:

Please note that only selected candidates will be contacted and your CV will be saved in our files for a period of 6 months.

Additional Survey:

Thanks for agreeing to take part in this survey and your interest in our Company.

As part of our Recruitment process, we would like to know more about your interests when applying in Gameloft.

The survey may take you less than 5 minutes to complete, and is totally anonymous. Your honest answers will have no impact on whether you will get the job or not.

They will only be used to support our continuous efforts to match our Employer brand with our candidate’s expectations.

Many thanks for your help!

Kind regards

I'm interested


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