Senior Game Economy Designer

  • Barcelona, Spain
  • Full-time

Company Description

Gameloft Barcelona, the studio behind the mobile gaming hits Despicable Me: Minion Rush and Asphalt 9: Legends is looking for a Senior Game Economy Designer to join the team.

About Gameloft

Leader in the development and publishing of mobile games, Gameloft® has established itself as one of the top innovators in its field since 2000. Gameloft creates games for all digital platforms, two of which are featured in the “Top 10 Games by All-Time Worldwide Downloads” from App Annie. Gameloft operates its own established franchises such as Asphalt®, Order & Chaos, Modern Combat and Dungeon Hunter and also partners with major rights holders including Universal, Illumination Entertainment, Disney®, Marvel®, Hasbro®, Fox Digital Entertainment, Mattel® and Ferrari®. Gameloft distributes its games in over 100 countries and employs 4,600 people worldwide. Every month, 114 million unique users can be reached by advertisers in Gameloft games with Gameloft Advertising Solutions, a leading B2B offering dedicated to brands and agencies. Gameloft is a Vivendi company.

All trademarks referenced above are owned by their respective trademark owners.
 

About Gameloft Advertising Solutions

With a monthly audience of more than 113 million unique players and an inventory of 2.4 billion impressions, Gameloft Advertising Solutions offers advertisers a unique level of visibility and engagement. To date, Gameloft Advertising Solutions has delivered more than 3000 campaigns for prestigious brands such as Air France, Coca-Cola®, Ford, FOX™, Kellogg’s®, McDonalds, ©Netflix, Procter & Gamble, Samsung and Unilever, in over 40 countries around the world (North America, Latin America, Middle East, Africa, Europe, Asia, etc.).

All trademarks referenced above are owned by their respective trademark owners.   

Job Description

As a Senior Game Economy Designer, your responsibility is to understand how a game works as a service for its customers and project how customers behave. You are expected to improve each game’s financial performance by identifying and developing the purchase drivers in the game economy context. You will also provide constant data-driven recommendations on design, tuning and pricing.

To do this pre-release, you’re able to design the virtual products a game will offer, define metrics that allow you to individually measure their impact on a given title, and work closely with the development team to see designs refined and metrics implemented.

Once the game is launched, you’re able to analyze the collected data and report which are the performing/underperforming aspects of the game economic model, why, and provide solutions to Gameloft management.

Main responsibilities:

  • Defining virtual products and their statistics with the development team, and project how each change modifies game dynamics.
  • Identifying the potential sale drivers for the different product categories in the game economy, defining the key points of exposure for those drivers.
  • Balancing virtual products – identifying needs, relationships, life-cycle and streams of availability.
  • Managing pricing – create specific price point roles and implement selling strategies for key consumers.
  • Regularly providing user feedback and stat/price point tuning to the development team based on play-testing, both during game development and post-release.
  • Analysing the evolution of defined metrics to spot both, monetization bottlenecks and facilitators, and suggest game design improvements or enhance the customer experience accordingly.
  • System design - build the main progression and economy systems in order to make the game a viable product for a long lasting period.
  • Mentorship - deeply involved in the training process of junior GEDs in the studio.

This is a position requiring a mix of strong economy and marketing knowledge with passion for analytical game design and the emerging free-to-play business model.

 

Qualifications

Skills:

  • Strong sensitivity to gameplay and game design, understanding how to build needs and emotions in the context of a game.
  • Strong analytical and formal thinking, able to break problems down in their key variables and identify the relations between them.
  • Strong econometrics skills, able to model problems into quantitative systems, and draw qualitative conclusions out of quantitative data.
  • Statistic knowledge, able to formulate ratios and indexes specific to each game, identifying specific weaknesses and strengths in its economy design.
  • Strong marketing knowledge, able to formulate adequate selling strategies to improve the financial performance.
  • Understanding of client/server architecture and data collecting pipeline and mining

Requirements:

  • > 4 years´ experience as Game Economy Designer or Game Balancer.
  • Graduate degree in Economics or BA, preferably specialized in Marketing or Strategic direction.
  • Mastery of Excel.
  • Deep, up-to-date knowledge of the free-to-play market, both web-based and on smartphones.
  • Passion for games on all existing formats: board games, card games, sports, paper RPGs, gambling, all genres of videogames with special focus on MMOs and competitive games.

Pluses:

  • Previous experience in econometrics / data mining.
  • Previous experience as game designer, social designer or gambling designer.

And above all, motivation and a passion for video games!

*An assessment test will be sent to all suitable candidates

Additional Information

Why Join the World of Gameloft?

  • Because you want to be part of an exceptional experience within a company that is constantly growing!
  • Because you want to work with talented people who are industry pioneers!
  • Because you want to be part of an international environment with daily contact with other countries & cultures!
  • Or, just because you’re looking for a great place to work!
     

Benefits:

  • Permanent contract, full-time job with excellent Social Benefits.
  • 25 vacation days per year
  • Private medical health insurance
  • Flexible compensation with Ticket Restaurant Card
  • Free language courses
  • Free coffee and fruit every morning!
  • Free afternoon on your birthday!
  • Merit based salary progression system and a competitive initial salary package.
  • Career-development opportunities.
  • Excellent local working conditions (quality of offices, geographical location of office in the centre of Barcelona).
  • ... and Thursday afterwork beers!
     

We can’t wait to find our next great talent!

Please note that only selected candidates will be contacted and your CV will be saved in our files for a period of 6 months.

Want to know more? Please visit our Website: www.gameloft.com

If the offer interests you, Join the Game!
______________________________________________________________________

Additional Survey:

Thanks for agreeing to take part in this survey and your interest in our Company.

As part of our Recruitment process, we would like to know more about your interests when applying in Gameloft.

The survey may take you less than 5 minutes to complete, and is totally anonymous. Your honest answers will have no impact on whether you will get the job or not.

They will only be used to support our continuous efforts to match our Employer brand with our candidate’s expectations.

https://www.surveymonkey.com/r/PVFDD2P

Many thanks for your help!

Kind regards

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