Marketing Strategist

  • Paris, France
  • Full-time

Company Description

Leader dans la création et l'édition de jeux, Gameloft® s'est positionnée depuis 2000 comme l'une des entreprises les plus innovantes dans son domaine. Gameloft crée des jeux pour toutes les plateformes numériques, dont deux sont classés dans le « Top 10 des jeux iOS les plus téléchargés au monde de tous les temps » d'App Annie. Gameloft développe ses propres franchises telles qu'Asphalt®, Dragon Mania Legends, Modern Combat et Dungeon Hunter. Gameloft est également en partenariat avec des détenteurs de droits de renom tels que Disney®, LEGO®, Universal, Illumination Entertainment, Hasbro®, Fox Digital Entertainment, Mattel®, Lamborghini® et Ferrari®. Gameloft distribue ses jeux dans plus de 100 pays et emploie 4600 personnes à travers le monde. Chaque mois, 80 millions d'utilisateurs uniques peuvent être atteints par des annonceurs dans les jeux Gameloft grâce à Gameloft Advertising Solutions, une offre B2B de premier plan dédiée aux marques et aux agences. Gameloft est une entreprise du groupe Vivendi.

Toutes les marques déposées mentionnées ci-dessous sont la propriété de leurs détenteurs respectifs


Job Description


As Marketing Strategist in Gameloft HQ marketing team, you will work closely with our network of marketing managers and game teams in order to deliver best-in-class marketing strategies and creative concepts aimed at sustaining the launch and promotion of our games in the highly competitive market of free-to-play videogames for PC, consoles and mobile.


  • Build the marketing strategy of our next launches with the Product Marketing Managers
  • Come up with the right messaging strategy for our new projects, based on the game pillars and audience insights
  • Co-define and help planning the marketing key beats of our launch strategies, and recommend the best marketing channels to be used for each type of activation and audience segment
  • Deliver a wide range of creative concepts, autonomously or with the help of external agencies, serving various games, audiences, and marketing or business objectives (awareness, engagement, conversion)
  • Deeply understand internal teams’ marketing, product & business objectives or challenges, analyze data and uncover insights that will set your creative orientations and inspire your concepts
  • Review and when needed challenge creative concepts and marketing strategies proposed internally by other teams, in order to make sure they’re on par with the market and audience expectations
  • Benchmark emerging tactics and trends on the market with a focus on F2P PC & console games
  • Create recommendations, pitches and documents that are strategically grounded, of superior textual and visual quality, and that turn complex business situations into easy to understand experiences



  • 5+ years of experience in marketing roles within gaming or entertainment industries
  • Experience in marketing PC & console games, ideally F2P titles
  • Experience managing external agencies on PC/Console titles
  • Conceptual and creative thinker who is strategically-centered
  • Excellent storytelling and general communications skills – written and verbal
  • Perfectly fluent in English – all deliverables expected in English
  • Strong ability to analyze and synthesize
  • Collaborative mindset: share expertise and resource, include all who can contribute to a successful outcome, stay engaged even when not in full agreement.  
  • Knowledge and passion for video games from gamers titles to casual social games, and entertainment as a whole

Additional Information

Why Join the World of Gameloft?

  • Because you want to take part in the rise of a dynamic, stimulating, and captivating sector!
  • Because you want to be part of an exceptional experience, within a company that is constantly growing!
  • Because you want to work within a team made up of people motivated by, and passionate about, their field!
  • Because you want to work with talented people who are industry pioneers!
  • Because you love the idea of expanding your horizons within a cosmopolitan corporate culture and sharing your know-how with colleagues at the other end of the Earth!
  • Because you want to work with renowned partners and clients such as Apple, Google, Nintendo, Disney, Marvel, and many others!
  • Because you want to push technology to its limits – to succeed at creating console-quality games for mobile phones!
  • Because you’re in search of great working conditions and benefits, all within a modern, friendly space!
  • Or just because you’re looking for a great place to work!

Join the Game !

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