Local Marketing Manager India subcontinent

  • New Delhi, Delhi, India
  • Full-time

Company Description

Leader in the development and publishing of games, Gameloft® has established itself as one of the top innovators in its field since 2000. Gameloft creates games for all digital platforms, two of which are featured in the “Top 10 iOS Games by All-Time Worldwide Downloads” from App Annie. Gameloft operates its own established franchises such as Asphalt®, Order & Chaos, Modern Combat and Dungeon Hunter and also partners with major rights holders including Disney®, LEGO®, Universal, Illumination Entertainment, Marvel®, Hasbro®, Fox Digital Entertainment, Mattel® and Ferrari®. Gameloft distributes its games in over 100 countries and employs 4,600 people worldwide. Every month, 114 million unique users can be reached by advertisers in Gameloft games with Gameloft Advertising Solutions, a leading B2B offering dedicated to brands and agencies. Gameloft is a Vivendi company.

 

Job Description

We are looking for a dynamic and agile member to drive marketing activations for the Gameloft business in India Market. Person should have sound understanding of marketing concepts, which he/she can apply innovatively to engage with multiple audience sets across varied business verticals. Strong communication skills are a must.

- Communication

Increase our company and games’ exposure on your market

Address key actors of our industry: advertisers & agencies, platforms, carriers and OEMs, licensors, current & future employees

Select and activate suitable channels and means: free or sponsored coverage, events hosting or attendance, PR agency or direct media pitching, etc.

- Advertising

Manage a budget for untracked user acquisition (influencers, TV) and brand campaigns (various channels)

Forecast, buy media, run campaigns, analyze outcomes, and report to headquarter marketing teams

Deliver results above ROI thresholds defined internally for each campaign type

- App Store Optimization (ASO)

Improve games’ reach and product page conversion on the App Store and Google Play

Adapt global keywords strategy to your market

Provide guidance and insight to localize store assets (icons, screenshots, description, video)

- Marketing Activations and Partnerships

Develop branding for our games and reach additional audiences through associations with 3rd parties

Deploy 360 operations sold by our internal advertising sales team, eSports programs, and other local activations

Develop local co-marketing with licensors and Vivendi entities.

Qualifications

BBA/MBA in Marketing

2-5 Years in marketing field with strong experience on Digital Marketing and entertainment industry

Additional Information

Gameloft offers a casual work environment, competitive salary and comprehensive benefits package.

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