Product Marketing Manager

  • Barcelona, Spain
  • Full-time

Company Description

Interested in working for an exciting company that is redefining the way people play video games? Interested in working for a world class company in a fun, and rewarding environment in Barcelona? Then Gameloft is the company for you!

About Gameloft

Leader in the development and publishing of mobile games, Gameloft® has established itself as one of the top innovators in its field since 2000. Gameloft creates games for all digital platforms, two of which are featured in the “Top 10 Games by All-Time Worldwide Downloads” from App Annie. Gameloft operates its own established franchises such as Asphalt®, Order & Chaos, Modern Combat and Dungeon Hunter and also partners with major rights holders including Universal, Illumination Entertainment, Disney®, Marvel®, Hasbro®, Fox Digital Entertainment, Mattel® and Ferrari®. Gameloft distributes its games in over 100 countries and employs 4,600 people worldwide. Every month, 114 million unique users can be reached by advertisers in Gameloft games with Gameloft Advertising Solutions, a leading B2B offering dedicated to brands and agencies. Gameloft is a Vivendi company.

All trademarks referenced above are owned by their respective trademark owners.

About Gameloft Advertising Solutions

With a monthly audience of more than 113 million unique players and an inventory of 2.4 billion impressions, Gameloft Advertising Solutions offers advertisers a unique level of visibility and engagement. To date, Gameloft Advertising Solutions has delivered more than 3000 campaigns for prestigious brands such as Air France, Coca-Cola®, Ford, FOX™, Kellogg’s®, McDonalds, ©Netflix, Procter & Gamble, Samsung and Unilever, in over 40 countries around the world (North America, Latin America, Middle East, Africa, Europe, Asia, etc.).

All trademarks referenced above are owned by their respective trademark owners.

Job Description

As part of the Product Marketing Group, embedded within game development teams, working in close collaboration with a wide range of internal and external stakeholders, the Product Marketing Manager will manage, launch, promote and sustain a portfolio of mobile games throughout their entire lifespan.

This position is located in our production studio in Barcelona.You will also work and coordinate with our international teams, including but not limited to User Acquisition, local marketing & PR managers, web development studios, video production studios, artists, community managers and customer care managers.

From the beginning of your adventure with us, you will be tasked with:

Product marketing

  • Identifying the game’s target audience, positioning, values, and selling points
  • Creating brand identity: title, packaging, and storytelling around a game’s plot and characters 
  • Conducting market research, benchmarks, polls and consumer studies
  • Following the game development stages and making recommendations to improve user experience, involvement, socialization and retention
  • Coordinating game approval with copyright owners (Universal, Sony Pictures, Ubisoft, Marvel, etc.)

Planning global launches

  • Defining the marketing strategy to create brand awareness and generate traffic and installations, including but not limited to user acquisition, press relations, promotion and partnership programs, social marketing actions, sales support docs for app store visibility, etc.
  • Coordinating implementation with local marketing & PR teams, key account managers, the game monetization & user acquisition manager, and other partners
  • Creating promotional tools for games, including videos, web assets, screenshots, store descriptions and visuals, PR tools and all other assets required for special marketing initiatives
  • Analyzing marketing campaign results and reporting them to the teams, top managers, and licensors for each game
  • Creation of user acquisition assets in collaboration with local business teams

Monitoring game evolution

  • Gauging and analyzing feedback, behavior and market acceptance from game users, then sharing the results & recommendations with the production teams and top managers of each game
  • Optimization of the app stores pages performance and visibility
  • Collaboration with the user acquisition teams to optimize the advertising campaigns and create new assets
  • Coordinating community management and customer care activities/messaging, as well as defining specific game customer care policies when needed
  • Prioritizing bugs fixes and user experience improvements, following up on the game update schedule with the production team and monetization manager
  • Managing a marketing calendar based on game updates and promotions, and overseeing related announcements, merchandising, and community management

Qualifications

Experience and qualifications:

  • Bachelor’s degree or MBA in Marketing
  • At least 2 to 3 years’ experience in marketing in the Video Game or entertainment industry ideally in a similar function
  • Knowledge and passion for video games, from hardcore gamer titles to casual social games, and entertainment in general
  • Strong analytical skills and thoroughness
  • A creative spirit allowing you to develop innovative, result-oriented marketing programs
  • Strong leadership skills
  • Good communication skills
  • Able to work with a wide range of profiles (business, game design, analysts, etc.)
  • Ability to travel

And above all, motivation and a passion for your work!

Additional Information

Why Join the World of Gameloft?

  • Because you want to be part of an exceptional experience within a company that is constantly growing!
  • Because you want to work with talented people who are industry pioneers!
  • Because you want to join a global company and meet great people around the world from all walks of life.
  • Or, just because you’re looking for a great place to work!

 

What can Gameloft Barcelona offer you even more?

  • Private health insurance
  • Permanent contract with career-development opportunities
  • An exceptional, dynamic, demanding and motivating working environment within a fast growing company
  • Monthly ticket restaurant card
  • Free fruit every morning
  • Central location and beautiful view in front of Sagrada Familia
  • Free afternoon on your birthday
  • 25 days of annual paid leave
  • An international environment which offers daily contact with other countries & cultures.

 

We can’t wait to find our next great talent!

Job reference: #LI-RD2

Please note that only selected candidates will be contacted and your CV will be saved in our files for a period of 6 months.

Want to know more? Please visit our Website: www.gameloft.com

 

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