Game Community Manager - Chinese Market

  • Beijing, China
  • Full-time

Company Description

A leading digital and social game publisher, Gameloft® has established itself as one of the top innovators in its field since 2000. Gameloft creates games for all digital platforms and with an audience of 157 million monthly users offers via Gameloft Advertising Solutions a unique level of visibility and involvement to advertisers. Gameloft operates its own established franchises such as Asphalt®, Order & Chaos, Modern Combat and Dungeon Hunter and also partners with major rights holders including Universal, Illumination Entertainment, Disney®, Marvel®, Hasbro®, Fox Digital Entertainment, Mattel® and Ferrari®. Gameloft distributes its games in over 100 countries and employs 6,000 people worldwide. Gameloft is a Vivendi company. 

Job Description

You will be working within several development teams, which include Product Marketing Managers and Game Managers, as well as a global team of other Game Community Managers. You will be the main link between Gameloft’s Game community in China and Gameloft and will act as the "face" of Gameloft as well as ensuring that the Social Media and Community strategy is implemented across Gameloft's line campaigns.

 

Define Social and Community Actions

  • Act as the Chinese Social Media and Community Management expert
  • Run innovative social campaigns that capture the interest of your community and constantly drive both engagement rates and community size on your social media channels (WeChat, Weibo, Baidu Tieba, etc.)
  • Prepare creative briefs and manage all published content (images, video and written);
  • Develop and expand community outreach efforts;
  • Become the voice and face of the brand;

Consumer Satisfaction

  • Keep an active stream of communication between the development team and the local community;
  • Identify the most common issues based on community feedback, regularly prepare internal reports and escalate issues quickly and efficiently to all relevant internal parties when necessary;

 Monitoring & Reporting

  • Monitor discussions and trends within fan bases on all channels, including social media channels and app store pages in China;
  • Be on the lookout for the latest trends in social media tools, applications, channels  and advise the development team on potential opportunities for your market;
  • Regularly analyze your social campaigns and translate the qualitative data results into actionable recommendations for future social media campaigns. 
  • Analyze and report social media performance to management on a monthly basis.


  1. 实施各种游戏社区的规划管理和内容运营,抓住社区用户兴趣,持续规划管理各个渠道(微信、微博、百度贴吧等)的社群用户粘性、参与度、活跃度。
  1. 策划有影响力的内容专题,准备各种创意简报并管理各渠道发布的内容(图片、视频、文章等)。
  1. 保持开发团队和本地社区之间的有效沟通联结,及时对工作中用户需求的突出问题进行反馈及处理,并形成优化建议,协助产品优化。
  1. 了解各渠道(包括社交媒体,app商店网页等)的行业动向,并时刻关注各个社交媒体上的流行趋势,为开发团队提出适应市场潜在机会的建议。
  1. 定期收集分析报告各个社区运营数据,反馈改进社区产品,推动产品功能优化。

Qualifications

  • 1-3 years’ experience managing Chinese social media platforms or communities for brands;
  • You demonstrate creativity and innovation with every campaign you run;
  • You have some knowledge of graphic tools such as Photoshop or Video Editing software;
  • You have the confidence to take the lead when necessary;
  • You have a strong intuition and ability to identify potential negative community reaction or crisis in advance and prepare mitigation plans;
  • You are native in Chinese and proficient in English;
  • You have a background in video games or you are an avid gamer is a plus!
  1. 1-3年用户社区运营经验
  1. 热爱游戏行业,创造力强
  1. 熟练运用PS和视频编辑软件
  1. 具有良好,可识别潜在的负面社区危机
  1. 英语读写熟练

Additional Information

Please submit your CV, cover letter and portfolio (if applicable). 

Please note that only selected candidates will be contacted and your CV will be saved in our files for a period of 6 months.