Game Product Marketing Manager

  • Beijing, China
  • Full-time

Company Description

A leading digital and social game publisher, Gameloft® has established itself as one of the top innovators in its field since 2000. Gameloft creates games for all digital platforms and with an audience of 157 million monthly users offers via Gameloft Advertising Solutions a unique level of visibility and involvement to advertisers. Gameloft operates its own established franchises such as Asphalt®, Order & Chaos, Modern Combat and Dungeon Hunter and also partners with major rights holders including Universal, Illumination Entertainment, Disney®, Marvel®, Hasbro®, Fox Digital Entertainment, Mattel® and Ferrari®. Gameloft distributes its games in over 100 countries and employs 6,000 people worldwide. Gameloft is a Vivendi company. 

Job Description

As part of the Asia Publishing Department and working in close collaboration with the production, monetization and user acquisition team, the Product Marketing Manager – Asia Publishing will manage, launch, promote and sustain a portfolio of social free-to-play games throughout their entire lifespan. This position is located in our production studio in BEI, but you will also spend one week a month in our production studio in Hanoï, as well as coordinate with our international teams, including but not limited to local marketing & PR managers, production and web development studios, video production studios, artists, community managers and customer care managers.

From the beginning of your adventure with us, you will be tasked with:

Product marketing for Asia Publishing and co-Publishing games

  • Identifying the game’s target audience, positioning, values, and selling points
  • Creating brand identity: title, packaging, and storytelling around a game’s plot and characters
  • Conducting market research, benchmarks, polls and consumer studies
  • Following the game development stages and making recommendations to improve user experience, involvement, socialization and retention
  • Coordinating game approval with copyright owners (Disney, Universal, etc.)

Planning Asian launches

  • Defining (or assisting our Partners in case of co-Publishing partnerships) the marketing strategy to create brand awareness and generate traffic and installations, including but not limited to press relations, promotion and partnership programs, social marketing actions, sales support docs for app store visibility, traffic acquisition recommendations, etc.
  • Coordinating implementation with local marketing & PR teams, key account managers, the game monetization & user acquisition manager, and partners
  • Creating promotional tools for games, including videos, web assets, screenshots, store descriptions and visuals, PR tools and all other assets required for special marketing initiatives
  • Analyzing marketing campaign results and reporting them to the teams, top managers, and licensors for each game
  • Creation of user acquisition assets in collaboration with local business and Partners teams

Monitoring Game Evolution

  • Gauging and analyzing feedback, behavior and market acceptance from game users, then sharing the results & recommendations with the production teams and top managers of each game
  • Optimization of the app stores pages performance and visibility
  • Collaboration with the user acquisition teams to optimize the advertising campaigns and create new assets
  • Coordinating community management and customer care activities/messaging, as well as defining specific game customer care policies when needed
  • Prioritizing bugs fixes and user experience improvements, following up on the game update schedule with the production teams and monetization manager
  • Managing a marketing calendar based on game updates and promotions, and overseeing related announcements, merchandising, and community management

Asia Publishing Marketing Intelligence and Expertise

  • Focusing first on China, becoming the Asian Market Expert for all free-to-play games on all stores, in its entirety and complex segmentation
  • Providing Intelligence and best practices to other Departments and PMM
  • Evangelizing and training other studios and PMM to adapt effectively for the major Asian markets specificities
  • Participating in due-diligence and support in identifying external projects and developer partners with high-potential

Analyzing and Recommending potential games based on Gameloft IPs developed by external partners

Qualifications

  • 3+ years of software marketing/product management experience in mobile or software industry
  • 1+ years studying or living in a western country
  • Fluent in Chinese, Business English mastered
  • Knowledgeable in technology, games and China / Major Asia Apps market.
  • Computer Science, Engineering or Marketing degree a strong plus.
  • This position requires travel outside China, in Asia and Europe (25%)
  • Games as a passion

Additional Information

Please submit your CV, cover letter and portfolio (if applicable). 

Please note that only selected candidates will be contacted and your CV will be saved in our files for a period of 6 months.