Social Media Specialist
- 1230 Macklind Ave, St. Louis, MO 63110, USA
We provide the education market with the largest selection of new and classic titles and classroom collections. We have over 30,000 titles in our catalog representing more than 150 publishers.
Our staff has the expertise to ensure that our customers get the right books based on their needs. Our title experts know the books kids want to read, and they can help you put the right books in your students’ hands. We can provide personal assistance every step of the way to help you find the right balance for your classroom library.
In every interaction with Booksource, you’ll find employees who have a passion for literacy and a passion for the company.
The Social Media Specialist is responsible for maintaining all social and digital channels to increase brand awareness among our target audience, educators. Additionally, this person will assist with developing multimedia content.
Your Contribution to the Team Includes
Manage and maintain all social and digital media, i.e., Facebook, Twitter, Instagram, Pinterest, YouTube and LinkedIn for one brand - including developing strategies to increase engagement across all platforms and also drive audiences to the website
Update and maintain a robust social media calendar which optimizes sales and marketing campaign content and also leverages seasonal/holiday/industry calendar opportunities
Generate, edit, publish and share content daily (original text, photography, graphics, video, and HTML)
Build meaningful connections and encourage community members through dialog and messaging
Moderate user-generated content and messages appropriately, based on company and community policies
Track and analyze analytics reports to gain insight into traffic, demographics, and effectiveness and make strategic recommendations based on insights
Create, coordinate, and manage promotions/contests tied to sales and marketing campaigns
Collaborate with multiple departments to look at ways social media can work within broader sales and marketing campaigns
Uphold digital brand standards by monitoring and supporting independent sales consultants on all social media channels. Provide direction and create digital resources specific to independent sales consultants, as well as identify new ways independent sales consultants can digitally enhance and complement broader sales and marketing campaigns.
Help conceptualize video stories, and scripting, shooting, and editing those stories or working with video vendors to plan, oversee, and execute video shooting and editing
Manage video projects, handling shoot logistics including scheduling, release forms, curating playlists, call sheets, and publishing of final assets
Assist with audio editing and/or recording and other multimedia projects
Lead photography for social media, marketing collateral, etc., – take photos of products, people, etc. in our onsite showroom
Develop and maintain a photography database
What You’ll Need to be Successful
3-5 years of experience in social media management, video, and photography, preferably for online/mobile
Exemplary writing and content development skills, specifically for social media
Advanced expertise with Facebook, Twitter, Instagram, Pinterest, YouTube and LinkedIn and knowledge of latest social media practices and trends
Experience with shooting and editing photos and video for social platforms
Desire to work in a fast-paced environment, consistently adhering to deadlines and evolving priorities
Self-starter with high energy, flexible and dependable disposition and a willingness to be a team player
Ability to collaborate well with many stakeholders, prioritize, manage, and complete projects on deadlines
Knowledge of video editing software like Final Cut, Premiere, or Avid and some knowledge of After Effects, with a willingness to learn more multimedia technologies
Knowledge in internet tools and subjects such as HTML, CSS design, etc.
Experience using a digital SLR camera
Knowledge of Adobe Suite (ex. Photoshop, Lightroom, Illustrator) strongly preferred
All applicants should submit links to social media handles they have managed and any social media campaign examples, as well as photography and video examples. Please provide an explanation of your role for any video examples.
All your information will be kept confidential according to EEO guidelines. GL group is an Equal Opportunity Employer.
If interested, please send cover letter, resume, and salary requirements.