Digital Products Owner
- 1230 Macklind Ave, St. Louis, MO 63110, USA
Booksource is a leading distributor of authentic literature for K-12 classroom libraries. Our customizable classroom library solutions make it easy and cost-effective for educators to build, grow, and organize classroom libraries that foster engaged reading in their schools.
The Digital Product Owner is responsible for the product strategy and roadmap of all customer facing digital products and platforms, including Classroom Organizer and the Booksource eComm site. This person will establish a vision of what they wish to build (based on customer insights or pain points), create buy-in and alignment, and lead the internal and external teams through development. This person will promote using an agile development process to deliver new features and functionality, identifying and measuring key metrics to ensure a best in class digital experience across our software.
Manage the day to day operations of the Digital Product team, ensuring each team member has the resources and support necessary
Meet with employees regularly to identify employee-specific goals and share department/ company objectives
Serve as an advocate for the Digital Product team’s work and communicate key strategic department initiatives with cross functional teams
Develop strategies and tactics for digital products (i.e., Classroom Organizer)
Manage the entire digital product lifecycle, collaborating with product managers, creative, sales, finance, and other internal and external resources
Integrate the digital product(s) and platforms (.com, apps, blog) into a seamless consumer experience
Optimize the path to purchase, focusing on ever-increasing ecommerce transactions or complete quote development
Work with Customer Care to help address and solve customer complaints, questions, and other inquiries in a timely manner
Ensure the measurement and reporting of customer engagement and product profitability
User Experience Design
Initiate and analyze quantitative and qualitative customer feedback to inform product strategies and pipeline development
Research industry trends and features to develop and pitch recommendations for product enhancements and deeper user engagement
Work with external partners to translate abstract ideas and requirements for complex, data-driven applications into tangible and beautiful design deliverables
Collaborate closely with cross-disciplinary teams of engineers, product managers, art directors and marketing
Oversee the development, monitoring and optimizing of marketing campaigns that drive customer acquisition for products and services, Channels include branded websites, apps, and SEM. Provide hands-on, end-to-end management of campaigns and programs including conception and drafting of creative briefs, planning, execution and reporting
Analyze, test, and continually optimize marketing funnels, including campaign response, landing page conversion, and payment conversion
Identify and evaluate new opportunities to profitably acquire new customers for new product(s)
Analyze data and communicate actionable results to senior management
Manage budgeting and re-forecasting of acquisition efforts and expenses on a monthly basis.
2+ years of digital product management experience
Must have driven product initiatives from conception to launch and ensuing iterations
Excellent knowledge of Web platforms, technologies, protocols, and publishing tools
Demonstrable experience working in an agile product development environment
Proven analytical skills and problem-solving ability paired with meticulous attention to detail
Self-motivated and proactive team player who takes ownership of and accountability for projects
Strong organizational skills with an ability to effectively manage competing priorities
Strong relationship-building skills
Ability to communicate complex issues to a wide array of internal stakeholders
Desire to work in a fast-paced environment, consistently adhering to strict deadlines and evolving priorities
Proficient in Excel, PowerPoint and Confluence
B.A. or B.S. Degree
All your information will be kept confidential according to EEO guidelines. GL group is an Equal Opportunity Employer.
If interested, please send cover letter, resume, and salary requirements.