As our B2B marketing manager, you play a crucial role in our marketing and sales team, acquiring and nurturing leads to support the sales process.

Using a wide range of channels, you’re responsible for filling our sales funnel with quality leads, nurturing existing leads and engaging our clients. In addition, you’ll have an important voice in our B2B marketing strategy and manage multi-channel campaigns throughout the funnel. From thought leadership content and events to lead generation and nurturing. 

Most importantly, you’ll help us take the next step in nurturing leads through the sales funnel with targeted and personalised messaging. Working closely with our Head of Marketing, Sales team and Product Managers, you'll be pivotal in pushing our thinking on what’s possible and where we can grow together. You’ll collaborate with our visual designer, UX designer, copywriter, agency partners and clients to develop creative and effective campaigns.

• As our B2B marketing manager, you play a crucial role in our marketing and sales team, acquiring and nurturing leads to support the sales process.

Using a wide range of channels, you’re responsible for filling our sales funnel with quality leads, nurturing existing leads and engaging our clients. In addition, you’ll have an important voice in our B2B marketing strategy and manage multi-channel campaigns throughout the funnel. From thought leadership content and events to lead generation and nurturing. 

Most importantly, you’ll help us take the next step in nurturing leads through the sales funnel with targeted and personalised messaging. Working closely with our Head of Marketing, Sales team and Product Managers, you'll be pivotal in pushing our thinking on what’s possible and where we can grow together. You’ll collaborate with our visual designer, UX designer, copywriter, agency partners and clients to develop creative and effective campaigns.

• Lead generation campaigns

  • Create and manage targeted, multi-channel advertising campaigns
  • Work with our visual designer to develop creative
  • Help create content for these campaigns, like our Open Banking report and infographics
  • Create a content calendar and develop content to share through owned, earned and paid channels
  • Build and improve landing pages that rank and convert

• Lead nurturing

  • Lead qualification in our sales CRM
  • Create campaigns and journeys to engage and nurture existing leads
  • Improve how we use our marketing & sales technology to enable better targeting and segmented marketing

• Support the marketing & sales process in

  • Creating and updating marketing & sales collateral
    • Reports, white papers and product sheets
    • Sales decks
    • Webpages
    • Infographics, images and videos
    • Ad creative and emails

• Developing client case studies and press releases

• Organising events and webinars

• Expert in B2B marketing for a SaaS company
• Deep Lead generation and lead nurturing experience
• Experience with managing:
  • B2B Advertising campaigns on LinkedIn and Google Ads
  • B2B Email marketing campaigns
• Experience creating thought leadership content in a B2B environment
• Experience turning product ideas into sales collateral
• Experience creating engaging video content

• A talent for communicating ideas, issues and solutions in a team environment
• Comfortable working in an Agile methodology environment
• Exceptional written and verbal communication skills, with strong stakeholder engagement skills
• Attention to detail
• Demonstrate a desire to learn and grow outside the office
• Tools:
  • Google Analytics
  • Google Ads
  • LinkedIn
  • Pipedrive
  • Autopilot