Job Description

We’re on the lookout for a Lead product marketing to develop and execute marketing strategies for Freshworks Neo platform. Our ideal candidate is a passionate experienced B2B product marketer with proven success in working with emerging products and driving GTM strategies.

Roles & Responsibilities

• Own and drive Product Marketing efforts for our key upcoming Low Code/No Code Capability including Product messaging and positioning that resonates with customers and differentiates it in the market

• Drive GTM Motion for Ecosystem services including key engagement initiatives with external audiences both F2F and virtual like Marketplace Webinars and Dev Summits.

• Content Development – Conceptualize and create top, mid and bottom of funnel content for the offering

• Internal evangelization – Drive awareness, education and adoption of platform and its capabilities within Freshworks across functions (Engineering, PMs, CSMs, SEs, etc)

• Sales enablement – Communicate value proposition and provide high-value sales tools, case studies, training, and collateral

• Market, customer, and competitive analysis - Be the expert on the customer, the industry trends, and the competitors in the market

• Product and Feature adoption - Drive adoption of the product and features amongst the customer base

• Evangelism – Serve as a company spokesperson and go-to thought leader for the offering

Any Graduate degree with 7+ years prior experience in a similar position. Experience in an enterprise software company is preferred.

• An ability to understand tech and business software including buyer behavior and ideal customer profiles and translate tech content into marketing material

• Proven experience creating marketing plans encompassing strategy, customer research, competitive analysis, product requirements, messaging, pricing, etc.

• Excellent English - written, verbal, and presentation skills, with an eye for quality and attention to detail

• Strength in collaborating with cross-functional teams, across geographies, including executive management, product management, operations, sales, and marketing

The ability to craft compelling product stories that fit different channels, customer personas, and regions.

At Freshworks, we are creating a global workplace that enables everyone to find their true potential, purpose, and passion irrespective of their background, gender, race, sexual orientation, religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, communities and the business.