About Freshworks

Freshworks makes it fast and easy for businesses to delight their customers and employees. We do this by taking a fresh approach to building and delivering software that is affordable, quick to implement, and designed for the end user. Headquartered in San Mateo, California, Freshworks has a global team operating from 13 global locations to serve more than 65,000 companies -- from startups to public companies – that rely on Freshworks software-as-a-service to enable a better customer experience (CRM, CX) and employee experience (ITSM). 

Freshworks’ cloud-based software suite includes Freshdesk (omni-channel customer support), Freshsales (sales automation), Freshmarketer (marketing automation), Freshservice (IT service desk), Freshchat (AI-powered bots), supported by Neo, our underlying platform of shared services.

Freshworks is featured in global national press including CNBC, Forbes, Fortune, Bloomberg and has been a BuiltIn Best Place to work in San Francisco and Denver for the last 3 years. Our customer ratings have earned Freshworks products TrustRadius Top Rated Software ratings and G2 Best of Awards for Best Feature Set, Best Value for the Price and Best Relationship. 

Job Summary:

The AWS Alliance Marketing Manager is responsible for developing and managing strategic marketing initiatives in partnership with AWS. This role focuses on creating joint marketing programs, campaigns, and activities that promote our solutions on the AWS platform, drive demand, and enhance our market presence.

Key Responsibilities:

1. Alliance Management:

   • Build and maintain a strong relationship with AWS marketing and alliance teams.

   • Serve as the primary point of contact for all marketing activities related to the AWS partnership.

2. Strategy Development:

   • Develop and execute a comprehensive marketing strategy in collaboration with AWS to drive joint business objectives.

   • Identify and prioritize marketing opportunities and campaigns that align with both our company’s and AWS’s goals.

3. Campaign Planning and Execution:

   • Plan, develop, and implement joint marketing campaigns, including digital marketing, events, webinars, and content marketing.

   • Manage the end-to-end execution of campaigns, ensuring timely delivery and performance tracking.

4. Content Creation:

   • Collaborate with internal teams and AWS to create compelling content, such as case studies, whitepapers, blogs, and videos, that highlight the benefits of our solutions on the AWS platform.

   • Ensure all content is aligned with AWS brand guidelines and messaging.

5. Performance Measurement:

   • Monitor and analyze the performance of joint marketing activities and campaigns.

   • Provide regular reporting on key metrics and insights to stakeholders.

6. Budget Management:

   • Manage the marketing budget allocated for AWS alliance activities.

   • Ensure optimal use of funds to achieve the highest return on investment.

7. Collaboration and Communication:

   • Work closely with sales, product, and other marketing teams to align joint efforts and maximize impact.

   • Communicate regularly with AWS partners to ensure alignment and mutual understanding of goals and activities.

8. Event Management:

   • Coordinate and manage joint events, including trade shows, conferences, and AWS-sponsored events.

   • Ensure effective representation and promotion of our solutions at these events.

• Education: Bachelor’s degree in Marketing, Business, or a related field. MBA is a plus.

• Experience: 5+ years of experience in marketing, with a focus on alliances or partnerships. Experience with AWS or cloud technology marketing is highly desirable.

•  

  Preferred:

• Experience working within a technology company or with cloud service providers.

• Familiarity with AWS marketing programs and tools.

• Skills:

  • Strong understanding of cloud computing and AWS services.

  • Excellent project management and organizational skills.

  • Proven ability to develop and execute successful marketing campaigns.

  • Strong analytical skills and ability to interpret data to drive decisions.

  • Exceptional written and verbal communication skills.

  • Ability to build and maintain relationships with partners and stakeholders.

  • Creative thinking and problem-solving skills.

• This role may require travel to AWS events, partner meetings, and other relevant activities.

By effectively managing the AWS alliance, this role plays a critical part in driving our company's growth and success within the cloud computing space.

At Freshworks, we are creating a global workplace that enables everyone to find their true potential, purpose, and passion irrespective of their background, gender, race, sexual orientation, religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, communities and the business.