Freshworks makes it fast and easy for businesses to delight their customers and employees. We do this by taking a fresh approach to building and delivering software that is affordable, quick to implement, and designed for the end user. Headquartered in San Mateo, California, Freshworks has a global team operating from 13 global locations to serve more than 65,000 companies -- from startups to public companies – that rely on Freshworks software-as-a-service to enable a better customer experience (CRM, CX) and employee experience (ITSM).

Freshworks’ cloud-based software suite includes Freshdesk (omni-channel customer support), Freshsales (sales automation), Freshmarketer (marketing automation), Freshservice (IT service desk), Freshchat (AI-powered bots), supported by Neo, our underlying platform of shared services.

Freshworks is featured in global national press including CNBC, Forbes, Fortune, Bloomberg and has been a BuiltIn Best Place to work in San Francisco and Denver for the last 3 years. Our customer ratings have earned Freshworks products TrustRadius Top Rated Software ratings and G2 Best of Awards for Best Feature Set, Best Value for the Price and Best Relationship.

Job Description:
Freshworks is seeking a strategic and results-oriented Manager for our Email Lifecycle
Marketing Team. This individual will lead our efforts in creating and optimizing email
marketing campaigns, leveraging artificial intelligence (AI) to enhance segmentation,
personalization, and overall campaign effectiveness. The ideal candidate will have a strong
background in email marketing, experience with AI technologies, and a passion for driving
customer engagement and retention.
Key Responsibilities:
 Lead and Manage the Email Lifecycle Marketing Team:
o Oversee the planning, development, and execution of email marketing
campaigns across various stages of the customer lifecycle.
o Provide leadership, mentorship, and development opportunities for team
members.

 AI-Driven Segmentation and Personalization:
o Utilize AI and machine learning technologies to create advanced segmentation
strategies.
o Develop personalized email content that resonates with different customer
segments to improve engagement and conversion rates.

 Campaign Strategy and Execution:
o Design and implement comprehensive email marketing strategies aligned with
business goals.
o Ensure timely and accurate delivery of email campaigns, including
promotional, transactional, and automated lifecycle emails.

 Performance Analysis and Optimization:
o Monitor, analyze, and report on email campaign performance metrics such as
open rates, click-through rates, conversion rates, and ROI.
o Continuously optimize campaigns through A/B testing, segmentation analysis,
and leveraging AI insights.

 Collaboration and Cross-Functional Coordination:
o Work closely with product, sales, customer support, and other marketing teams
to ensure cohesive messaging and customer experience.
o Collaborate with the data science and AI teams to integrate advanced
technologies into email marketing strategies.

 Compliance and Best Practices:
o Ensure all email marketing activities comply with relevant regulations and
best practices, including GDPR and CAN-SPAM.
o Stay current with industry trends, technologies, and best practices in email
marketing and AI.

 Bachelor's degree in Marketing, Business, or a related field. A Master's degree is a
plus.
 Proven experience (10+ years) in email marketing, with a focus on lifecycle
marketing.
 Experience leveraging AI and machine learning for email segmentation and
personalization.
 Strong analytical skills with the ability to interpret data and make data-driven
decisions.
 Proficiency in email marketing platforms (e.g., Marketo, HubSpot, Mailchimp) and
AI tools.
 Excellent leadership and team management skills.
 Strong project management skills with the ability to manage multiple projects
simultaneously.
 Exceptional written and verbal communication skills.
 Experience with A/B testing and email performance optimization techniques.
 Knowledge of email marketing regulations and best practices.
Why Join Freshworks?
 Be part of a vibrant and inclusive team that values innovation and creativity.
 Work in a dynamic environment with opportunities for growth and development.
 Competitive salary and comprehensive benefits package.
 Make an impact by driving customer engagement and retention through cutting-edge
email marketing strategies.

At Freshworks, we are creating a global workplace that enables everyone to find their true potential, purpose, and passion irrespective of their background, gender, race, sexual orientation, religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, communities and the business.