Freshworks makes it fast and easy for businesses to delight their customers and employees. We do this by taking a fresh approach to building and delivering software that is affordable, quick to implement, and designed for the end user. Headquartered in San Mateo, California, Freshworks has a global team operating from 13 global locations to serve more than 65,000 companies -- from startups to public companies – that rely on Freshworks software-as-a-service to enable a better customer experience (CRM, CX) and employee experience (ITSM). 

Freshworks’ cloud-based software suite includes Freshdesk (omni-channel customer support), Freshsales (sales automation), Freshmarketer (marketing automation), Freshservice (IT service desk), Freshchat (AI-powered bots), supported by Neo, our underlying platform of shared services.

Freshworks is featured in global national press including CNBC, Forbes, Fortune, Bloomberg and has been a BuiltIn Best Place to work in San Francisco and Denver for the last 3 years. Our customer ratings have earned Freshworks products TrustRadius Top Rated Software ratings and G2 Best of Awards for Best Feature Set, Best Value for the Price and Best Relationship.

Freshworks is looking for a visionary leader to join our team as Sr. Director of Web Strategy and Development. In this role you will shape the digital landscapes for our Product-Led Growth (PLG), SMB and Enterprise segments. You’ll lead a passionate team, architecting and crafting high-impact B2B websites that drive user engagement, acquisition, and customer success. The position requires a passion for tracking website performance and a growth mindset of always experimenting and testing new ways to drive revenue throughout the customer journey.

Key Responsibilities:

• Web Strategy: Define the website vision, roadmap and customer journey for our PLG, SMB and Enterprise motions 
• Lead & Inspire: Manage and inspire a high-performing team of developers, publishers, strategists and UX designers fostering a collaborative and results-oriented culture
• Web Development: Oversee the design and development of conversion-driven customer experiences 
• Demonstrate a track record of results - Accountable for meeting and ultimately exceeding quarterly/yearly website performance and conversion goals. 
• Collaborate & Partner: Work closely with brand, inbound marketing, product and sales teams to seamlessly integrate web efforts with broader business initiatives. 
• Analyze & Optimize: Establish performance metrics, leverage data to personalize user experiences and drive continuous improvement.

• 10+ years of experience leading B2B web development initiatives, ideally across both PLG, SMB and Enterprise customers 
• Deep understanding of B2B user journeys and ability to craft engaging and conversion-driven digital experiences 
• Thrive leading cross functional/global teams and collaborating effectively with stakeholders across departments 
• Exceptional communication, motivational and leadership skills 
• Proven ability to leverage data to optimize website performance
• Proven experience developing and implementing SEO strategies
• Experience with marketing automation and CRM platforms 
• Demonstrated experience driving results with A/B testing and personalization tools
• Must be located in the San Mateo, CA or Bellavue, WA area

The annual OTE range for this position is $285,000 - $460,000 USD.

Compensation is based on a variety of factors including but not limited to location, experience, job-related skills, and level. Bonus/equity may be available.

Freshworks offers multiple options for dental, medical, vision, disability and life insurances. Equity + ESPP, flexible PTO, flexible spending, commuter benefits and wellness benefits are also offered. Freshworks also offers adoption and parental leave benefits.

At Freshworks, we are creating a global workplace that enables everyone to find their true potential, purpose, and passion irrespective of their background, gender, race, sexual orientation, religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, communities and the business.

At Freshworks, we are creating a global workplace that enables everyone to find their true potential, purpose, and passion irrespective of their background, gender, race, sexual orientation, religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, communities and the business.