About Freshworks

Freshworks makes it fast and easy for businesses to delight their customers and employees. We do this by taking a fresh approach to building and delivering software that is affordable, quick to implement, and designed for the end user. Headquartered in San Mateo, California, Freshworks has a global team operating from 13 global locations to serve more than 65,000 companies -- from startups to public companies – that rely on Freshworks software-as-a-service to enable a better customer experience (CRM, CX) and employee experience (ITSM). 

Freshworks’ cloud-based software suite includes Freshdesk (omni-channel customer support), Freshsales (sales automation), Freshmarketer (marketing automation), Freshservice (IT service desk), Freshchat (AI-powered bots), supported by Neo, our underlying platform of shared services.

Freshworks is featured in global national press including CNBC, Forbes, Fortune, Bloomberg and has been a BuiltIn Best Place to work in San Francisco and Denver for the last 3 years. Our customer ratings have earned Freshworks products TrustRadius Top Rated Software ratings and G2 Best of Awards for Best Feature Set, Best Value for the Price and Best Relationship. 

About the role:
 

We’re looking for a Lead, Product Marketing to develop and execute marketing strategies to increase awareness and drive widespread adoption of our product. Our ideal candidate is an enthusiastic and seasoned B2B product marketer with a track record of success in navigating emerging products and driving effective go-to-market strategies.
 

Responsibilities:
 

• Product messaging and positioning – Develop product positioning and messaging that resonates with customers and differentiates our organization in the market
• Content Development – Conceptualize and create educational product and solution content for a variety of platforms
• Sales enablement – Communicate value proposition and provide high-value sales tools, training, and collateral
• Product and feature adoption — Drive adoption of the product and features amongst the customer base
• Marketing enablement - Work with growth teams across the company to convey strategic vision and partner in campaign execution
• Be the voice of the customer - Enable product teams by being the internal voice of the customer
• Evangelism – Serve as a company spokesperson and go-to thought leader for the product
• Project management -- Drive projects forward through effective cross-functional collaboration

• Any graduate degree with 7-9 years of product marketing experience with proven experience working in B2B SaaS marketing in global technology companies (preferred)
• An ability to understand tech and business software, including buyer behavior and ideal customer profiles, and translate tech content into marketing material
• Ability to effectively lead, inspire, and mentor teammates and indirect reports
• Proven experience creating marketing plans encompassing strategy, customer research, competitive analysis, product requirements, messaging, pricing, etc.
• Excellent English written, verbal, and presentation skills, with an eye for quality and attention to detail
• Strength in collaborating with cross-functional teams across geographies, including executive management, product management, operations, sales, and marketing

At Freshworks, we are creating a global workplace that enables everyone to find their true potential, purpose, and passion irrespective of their background, gender, race, sexual orientation, religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, communities and the business.