About Freshworks

Freshworks makes it fast and easy for businesses to delight their customers and employees. We do this by taking a fresh approach to building and delivering software that is affordable, quick to implement, and designed for the end user. Headquartered in San Mateo, California, Freshworks has a global team operating from 13 global locations to serve more than 65,000 companies -- from startups to public companies – that rely on Freshworks software-as-a-service to enable a better customer experience (CRM, CX) and employee experience (ITSM). 

Freshworks’ cloud-based software suite includes Freshdesk (omni-channel customer support), Freshsales (sales automation), Freshmarketer (marketing automation), Freshservice (IT service desk), Freshchat (AI-powered bots), supported by Neo, our underlying platform of shared services.

Freshworks is featured in global national press including CNBC, Forbes, Fortune, Bloomberg and has been a BuiltIn Best Place to work in San Francisco and Denver for the last 3 years. Our customer ratings have earned Freshworks products TrustRadius Top Rated Software ratings and G2 Best of Awards for Best Feature Set, Best Value for the Price and Best Relationship. 

We are seeking a talented and experienced content marketing professional who can leverage our unique brand position to support our content marketing efforts in helping build pipeline and support various marketing efforts. Your work will involve crafting in-depth, actionable, and sometimes technical content. You will be responsible for creating compelling and engaging content that effectively communicates the value, features, and benefits of our products and solutions to our target audience. Your writing will play a crucial role in driving brand awareness, generating leads, and nurturing prospects.

Responsibilities:

• Manage and create editorial content for derivative assets and supporting collaterals.
• Develop high-quality, informative, and persuasive content for various marketing collaterals, including website pages, landing pages, blog posts, whitepapers, email campaigns, social media posts, and sales enablement materials.
• Conduct in-depth research on industry trends, technologies, and best practices to ensure accurate and up-to-date content that resonates with our target audience.
• Plan, execute, and analyze email marketing campaigns to nurture leads and engage with our customers. 
• Develop and optimize SEO content by incorporating relevant keywords, meta tags, and other on-page SEO techniques to improve organic traffic and search rankings.
• Review and edit content for grammar, clarity, style, and accuracy, ensuring a consistent brand voice and tone across all materials.
• Assist in developing content distribution plans and collaborate with the digital marketing team to leverage various channels, such as social media, email marketing, and content syndication, to maximize content reach and engagement.
• Contribute to the evolution of content collaterals by assessing feedback and industry best practices.
• Work closely with cross-functional teams such as product management, sales, and design to gather information, insights, and feedback for content creation.
• Actively balance the work of multiple projects, assignments, and launches in a fast-paced, ever-evolving work environment.

• Bachelor's / Master’s degree in Communication English, Journalism, Marketing, or a related field.
• At least 8 years of work experience in the B2B content space, preferably in the SaaS industry, with a strong portfolio of published work.
• Excellent written and verbal communication skills, with a keen eye for detail and ability to adapt writing styles for different formats and target audiences.
• In-depth knowledge of content marketing principles, SEO best practices, including familiarity of using tools like Ahrefs or MOZ. 
• Strong research skills to gather information from various sources and translate complex technical concepts into clear and compelling content.
• Ability to work independently and manage multiple projects simultaneously while meeting deadlines.
• Team player with excellent interpersonal skills and the ability to collaborate effectively with cross-functional teams.
• Self-motivated and proactive mindset, with a passion for staying updated on industry trends and learning new technologies.

At Freshworks, we are creating a global workplace that enables everyone to find their true potential, purpose, and passion irrespective of their background, gender, race, sexual orientation, religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, communities and the business.