Lead Software Engineer - Frontend (Lead Developer - Conversion rate optimization)

  • Full-time

Company Description

Freshworks makes it fast and easy for businesses to delight their customers and employees. We do this by taking a fresh approach to building and delivering software that is affordable, quick to implement, and designed for the end user. Headquartered in San Mateo, California, Freshworks has a global team operating from 13 global locations to serve more than 65,000 companies -- from startups to public companies – that rely on Freshworks software-as-a-service to enable a better customer experience (CRM, CX) and employee experience (ITSM). 

Freshworks’ cloud-based software suite includes Freshdesk (omni-channel customer support), Freshsales (sales automation), Freshmarketer (marketing automation), Freshservice (IT service desk), Freshchat (AI-powered bots), supported by Neo, our underlying platform of shared services.

Freshworks is featured in global national press including CNBC, Forbes, Fortune, Bloomberg and has been a BuiltIn Best Place to work in San Francisco and Denver for the last 3 years. Our customer ratings have earned Freshworks products TrustRadius Top Rated Software ratings and G2 Best of Awards for Best Feature Set, Best Value for the Price and Best Relationship.

Job Description

We are seeking a Lead Developer to join the Web Conversion Rate Optimization squad within the Revenue Growth team at Freshworks. The Web Conversion Rate Optimization team owns experimentation across the Website to improve conversion. 

The ideal candidate has expertise in front-end technologies to develop and support enterprise-class A/B and complex multivariate testing (MVT). The Lead CRO Developer will utilize available front-end technologies (HTML, JavaScript, CSS) to support developing, implementing, and analysis of marketing-driven testing campaigns using tools like Optimizely. 

You will work closely with the UX Designer and Experimentation & Analysis team to deliver compelling user-facing experiments to improve engagement and conversion rates.

You thrive in global and cross-functional organizational structures. This is an exciting opportunity to join a newly built pod within Freshworks. If you revel in funnel optimization, are excited about moving the needle by creating compelling user journeys, and have a growth mindset, this role is for you.

 

What you’ll do at Freshworks:

  • Support the development and execution of a Web conversion rate optimization strategy for Freshworks
  • Take ownership of the build, from initial investigation and discovery, through to final bug checks and delivery – using innovative approaches to solve solutions
  • Lead Front-end web development in support of test setup or modifications to existing tests
  • Become a subject matter expert in our testing platform – ensuring the right setup and implementation (audiences and bespoke profile scripts)
  • Helping to develop and write test scripts for UAT and then debugging and making fixes accordingly 
  • Ensure flawless design and execution of tests-all of which begin with a well-crafted hypothesis and have clear measurements of success and metrics designed to answer hypotheses 
  • Lead Front-end web development in support of test setup or modifications to existing tests
  • Audit tracking reports ensuring test data is clean and accurate
  • Build a QA practice (pre and during production) to verify that all test variations are working as expected before a test launch, and check early data post-launch to detect any issues

We'd love to hear from you if you have:

  • 5+ years of experience focused on front-end web development 
  • Experience executing A/B and multivariate tests using industry tools such as Optimizely, 
  • Strong command of essential web technologies, including XHTML, CSS, JavaScript, JS Libraries, AJAX, JSON, DOM scripting, unobtrusive JavaScript, XML/XSLT, and W3C DOM methods and properties
  • Basic understanding of conversion optimization principles as well as practices and web analytics solutions 

Additional Information

All your information will be kept confidential according to EEO guidelines.

At Freshworks, we are creating a global workplace that enables everyone to find their true potential, purpose, and passion irrespective of their background, gender, race, sexual orientation, religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, communities and the business.

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