About Freshworks

Freshworks makes it fast and easy for businesses to delight their customers and employees. We do this by taking a fresh approach to building and delivering software that is affordable, quick to implement, and designed for the end user. More than 50,000 companies -- from startups to public companies -- around the world use Freshworks software-as-a-service to enable a better customer experience (CRM) and employee experience (ITSM, HRSM).

Headquartered in San Mateo, California, Freshworks has a dedicated team operating from 13 global locations to serve 50,000+ customers including Bridgestone, Chargebee, DeliveryHero, ITV, Klarna, Multichoice, OfficeMax, TaylorMade and Vice Media.

Freshworks transforms the way world-class organizations collaborate with customers and co-workers. The suite includes Freshdesk (omni-channel customer support), Freshsales (sales automation), Freshmarketer (marketing automation), Freshservice (IT service desk), Freshteam (HR management system).

Freshworks has received numerous accolades including 2019 Startup of the Year form Economic Times, #16 ranking on the Forbes’ Cloud 100 list and #22 on the Battery Ventures/Glassdoor Best Places to Work in 2020. Our suite of products has also been recognized by analysts including the Gartner Magic Quadrants for CRM Customer Engagement, IT Service Management and Sales Force Automation.

While Freshworks has had incredible organic growth over the last few years, the company also has made targeted acquisitions that add critical capabilities to the portfolio including Natural Language Processing, Chatbots, Machine Learning, Social and Messaging Transformation. Freshworks has raised over $400 million in capital and is funded by Accel, CapitalG, Sequoia Capital and Tiger Global Management. More information is available at www.Freshworks.com.

Freshworks is looking for a Vice President of Product Marketing to guide our product positioning strategy for Freshservice and its portfolio of products targeting the IT buyer. Reporting to the SVP of Product Marketing, you will lead our product marketing team for our IT solutions and their growing relevance in the mid-market and enterprise segments; develop compelling product positioning and messaging programs; be the expert on our buyer persona and guide our product marketing and go-to-market through our next phase of growth. You will also communicate a clear, consistent, and creative value proposition for our target markets while acting as the bridge between our go to market teams and product teams. You will also assist and collaborate on the creation of orchestrated campaigns, field marketing, and demand generation programs. 

This position is based in San Mateo, CA.

Responsibilities:

• Product Positioning: Develop a compelling multi-level product positioning for single product or product bundles

• Product Roadmap: Serve as a key partner to the product management and engineering teams, helping them craft, define and modify our roadmap based on both customer and market activity

• Define and evangelize the Product Marketing Vision: Define the vision for the PMM function for a product or set of products and rally all stakeholders towards this vision.

• Drive product & feature adoption: Partner with PMs to increase conversion through trial, feature discovery, adoption and product revenue

• Market Trends and Competition: Develop deep knowledge of market trends and the competitive landscape to shape marketing strategy and actionable insights

• Tailor offers based on segmentation, including SMB, Mid-market, and Enterprise customer segments

• Drive product launches: Oversee the development and execution of launch plans for product enhancements or new products

• Develop content and enable the GTM: Communicate products' value proposition with the go-to-market teams and enable sales teams with compelling content, tools, and training, and deliver a range of marketing assets including: website copy, sales tools, event materials etc.

• Partner with various marketing and GTM teams: Including demand generation, brand, communications, Partnerships, Analyst Relations, to ensure unified marketing execution

• Build the team: Develop and grow the best in class Product Marketing team for your domain - ensure they are set up to succeed and are successful in their roles, regardless of geographic location

All your information will be kept confidential according to EEO guidelines.

At Freshworks, we are creating a global workplace that enables everyone to find their true potential, purpose, and passion irrespective of their background, gender, race, sexual orientation, religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, communities and the business.

At Freshworks, we are creating a global workplace that enables everyone to find their true potential, purpose, and passion irrespective of their background, gender, race, sexual orientation, religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, communities and the business.