Freshworks provides innovative customer engagement software for businesses of all sizes, making it easy for teams to acquire, close, and keep their customers for life. Freshworks’ Software-as-a-Service (SaaS) provides customer experience and service management solutions that are ready to go, easy to use, and offer quick return on investment. Headquartered in San Mateo, California, Freshworks counts 5000+ team members, 40,000+ customers.

Freshworks has received numerous accolades for its growth and innovation including ranking #16 in the prestigious Forbes’ Cloud 100 list, the Economic Times Startup of the Year, and listings on Gartner Magic Quadrants for CRM Customer Engagement, CRM Lead Management, Sales Force Automation & IT Service Management. 

Freshworks’ suite of products transform the way world class organizations collaborate with customers and co-workers, includes Freshdesk (Omni-channel customer support), Freshservice (IT Service Desk), Freshsales (Intuitive fully-integrated CRM), Freshmarketer (Marketing Automation Suite), Freshteam (HR Management System for growing teams), Freshchat (Modern messaging software) and Freshcaller (Cloud PBX system).

Freshworks is looking for a results-oriented, performance-driven marketing leader to drive Global Field, Partner and Events Marketing. This role will lead a team of 30 field and partner marketers and partner closely with marketing functions, regional teams, and field sales leaders to drive qualified leads and pipeline growth. We're looking for someone with significant experience leading global teams, a proven track record in supporting fast growth SaaS companies and robust experience with events, partner relationships and joint go-to-markets, developing strong sales relationships, field and account based marketing and digital marketing.

• Own field marketing execution to drive pipeline growth numbers and improve funnel conversion
• Lead the global field and partner marketing teams, programs, strategy and execution.
• Collaborate with sales, sales development, and customer success leaders to ensure strong execution and results
• Provide cross-functional leadership across internal teams and external agencies/vendors to ensure delivery of all campaign elements and establish process efficiencies.
• Represent Field Marketing to align across marketing and sales, establish top line KPIs and reporting cadence, and present to stakeholders at all levels on a consistent basis.
• Work with insights/analytics team, marketing technologies and external vendors to analyze, optimize and report on results data.
• Collaborate with marketing operations to inform and advise on lead management, marketing technologies, customer communication cadence, contact management, account insights, campaign insights and more.
• Coordinate internally and externally to ensure a cohesive and positive customer experience at all touch points.
• Coordinate with sales leadership and sales operations/enablement to align on programs, communications and external-facing field driven activities.
• Manage field and partner marketing budget strategy, execution, and optimization efforts in collaboration with marketing operations and the other global demand generation functions.
• Work closely with internal and external content and creative development teams in support of campaign execution.Build strategic investment plans to support needs across field marketing regions (presence, business objectives, localization, etc.).

Preferred location for the Vice President - Field Marketing is San Mateo, CA (HQ), Denver, CO or Seattle, WA. 

• 15+ years of demand generation campaign/and or marketing program management experience
• Managing Field Marketing programs and/or teams
• Strong experience driving partner marketing
• Strong experience in integrated marketing for B2B technology and executive engagement
• Strong communication and cross-functional virtual team leadership skills
• Building, managing and motivating high performing teams
• High energy self-starter with a can-do attitude, ability to learn quickly and adapt easily through change
• Must be data-driven and have strong experience testing, reporting, analyzing and optimizing marketing

Freshworks offers multiple options for dental, medical, vision, disability and life insurances. Flexible PTO +, commuter benefits, work from home, and wellness benefits are also offered. Freshworks also offers adoption and parental leave benefits.

Colorado Pay Range: $295,000 - $365,000+ comprising an annual salary & incentive compensation. You may also be eligible for equity and additional generous company benefits.

New York City Metro Area Pay Range: $295,000 - $400,000+ comprising an annual salary & incentive compensation. You may also be eligible for equity and additional generous company benefits.

At Freshworks, we are creating a global workplace that enables everyone to find their true potential, purpose, and passion irrespective of their background, gender, race, sexual orientation, religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, communities and the business

At Freshworks, we are creating a global workplace that enables everyone to find their true potential, purpose, and passion irrespective of their background, gender, race, sexual orientation, religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, communities and the business.