About Freshworks

Freshworks makes it fast and easy for businesses to delight their customers and employees. We do this by taking a fresh approach to building and delivering software that is affordable, quick to implement, and designed for the end user. More than 50,000 companies -- from startups to public companies -- around the world use Freshworks software-as-a-service to enable a better customer experience (CRM) and employee experience (ITSM, HRSM).

Headquartered in San Mateo, California, Freshworks has a dedicated team operating from 13 global locations to serve 50,000+ customers including Bridgestone, Chargebee, DeliveryHero, ITV, Klarna, Multichoice, OfficeMax, TaylorMade and Vice Media.

Freshworks transforms the way world-class organizations collaborate with customers and co-workers. The suite includes Freshdesk (omni-channel customer support), Freshsales (sales automation), Freshmarketer (marketing automation), Freshservice (IT service desk), Freshteam (HR management system).

Freshworks has received numerous accolades including 2019 Startup of the Year form Economic Times, #16 ranking on the Forbes’ Cloud 100 list and #22 on the Battery Ventures/Glassdoor Best Places to Work in 2020. Our suite of products has also been recognized by analysts including the Gartner Magic Quadrants for CRM Customer Engagement, IT Service Management and Sales Force Automation.

While Freshworks has had incredible organic growth over the last few years, the company also has made targeted acquisitions that add critical capabilities to the portfolio including Natural Language Processing, Chatbots, Machine Learning, Social and Messaging Transformation.

Freshworks has raised over $400 million in capital and is funded by Accel, CapitalG, Sequoia Capital and Tiger Global Management. More information is available at www.Freshworks.com.

About the role:
We are on the lookout for a self-directed, multi-faceted marketing professional to join our startup marketing team and drive marketing collaboration with our startup ecosystem partners like VCs, angel investors, incubators and other startup hubs. Successful candidates must have prior marketing experience and must use this understanding to build and execute marketing activities.

Role and Responsibilities:

• Plan and execute marketing programs with startup ecosystem partners including top tier VCs, incubators, angel investors, and other onboarded partners
• Identify avenues and run integrated campaigns to attract startups in North America
• Manage geo-specific marketing including developing and executing marketing programs that help achieve joint sales goals with partners. This can include but is not limited to lead generation activities, hosting events, execute targeted campaigns, manage PR & brand awareness activities and more
• Collaborate with cross-functional teams including Partnerships, Inside sales, Field marketing and partners to execute marketing programs & convert leads
• Develop, localize, maintain and update content to attract, nurture, and support startups
• Own all related marketing metrics to measure the success of the activities -  demand generation numbers, conversion, and other KPIs based on identified KRAs for startup marketing
• Manage budget with reliability and own ROI
• Be a voice for the startup program within the region

• 4-6 years of experience in marketing. Additional experience in working with channel/partner/sales is a bonus
• Master’s degree preferred in marketing, business or similar streams
• Excel at cross-group collaboration, creative thinking, and problem solving
• Knowledge of SaaS businesses, startup ecosystems including keeping tabs on current marketing trends
• Excellent verbal, written, and interpersonal communication skills and project management skills
• Motivated self-starter who thrives on working in complex and challenging work environment

All your information will be kept confidential according to EEO guidelines.

Colorado Pay Range: $100,000-$130,000+ comprising an annual salary & incentive compensation: You may also be eligible for equity and additional generous company benefits.

At Freshworks, we are creating a global workplace that enables everyone to find their true potential, purpose, and passion irrespective of their background, gender, race, sexual orientation, religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, communities and the business.