About Freshworks

Freshworks makes it fast and easy for businesses to delight their customers and employees. We do this by taking a fresh approach to building and delivering software that is affordable, quick to implement, and designed for the end user. More than 50,000 companies -- from startups to public companies -- around the world use Freshworks software-as-a-service to enable a better customer experience (CRM) and employee experience (ITSM, HRSM).

Headquartered in San Mateo, California, Freshworks has a dedicated team operating from 13 global locations to serve 50,000+ customers including Bridgestone, Chargebee, DeliveryHero, ITV, Klarna, Multichoice, OfficeMax, TaylorMade and Vice Media.

Freshworks transforms the way world-class organizations collaborate with customers and co-workers. The suite includes Freshdesk (omni-channel customer support), Freshsales (sales automation), Freshmarketer (marketing automation), Freshservice (IT service desk), Freshteam (HR management system).

Freshworks has received numerous accolades including 2019 Startup of the Year form Economic Times, #16 ranking on the Forbes’ Cloud 100 list and #22 on the Battery Ventures/Glassdoor Best Places to Work in 2020. Our suite of products has also been recognized by analysts including the Gartner Magic Quadrants for CRM Customer Engagement, IT Service Management and Sales Force Automation.

While Freshworks has had incredible organic growth over the last few years, the company also has made targeted acquisitions that add critical capabilities to the portfolio including Natural Language Processing, Chatbots, Machine Learning, Social and Messaging Transformation. Freshworks has raised over $400 million in capital and is funded by Accel, CapitalG, Sequoia Capital and Tiger Global Management. More information is available at www.Freshworks.com.

At Freshworks, we are creating a global workplace that enables everyone to find their true potential, purpose and passion, irrespective of their background, gender, race, sexual orientation, religion or ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, our communities and our business.

The Demand Generation team is looking for a leader to create and orchestrate ABM programs for Freshworks TAM & campaigns for our current customers. This position is needed to Develop integrated campaigns to drive demand generation for our top personas & products. This position will help design, execute, monitor and improve our integrated campaigns both for inbound and outbound leads, focusing on ABM and Customer Marketing Campaigns.

You will help to drive integrated campaigns that support Freshworks' lead generation efforts to fuel our inbound & outbound sales pipeline. This person will help design, execute, monitor and improve our integrated marketing approach for our personas across all segments.

Responsibilities

• Develop strategic integrated campaigns to drive demand generation for products and personas across marketing channels and full funnel activities including third party sponsorships, paid social advertisements, webinars, nurtures, direct mail, and outbound sales campaigns, to ensure they get completed and exceed desired results.
• Design, Execute and Monitor our integrated campaign approach for all personas across all segments
• Work cross-functionally with internal and external stakeholders to keep projects on track.
• Quarterback and contribute to regular campaign planning sessions.
• Manage project timelines to ensure campaign assets launches are met.
• Communicate campaign strategy and plans with internal and external stakeholders.
• Analyze results and impact of campaigns and surface insights to optimize performance.

• You have at least 6+ years of experience in marketing for B2B companies
• Experience running integrated marketing campaigns
• Experience within the SaaS organization would be preferred  - Software as a Service.
• Experience working with sales to drive revenue, pipeline, and account engagement.
• Outstanding written and verbal communication skills.
• You have experience using automation and analytics platforms such as Marketo, Salesforce, Tableau, Heap and Outreach.
• Desire to work in a fast-moving rocketship, own and design programs, and make a meaningful impact to the success of the business.

Desired:

• Understanding of digital marketing funnel and lead management
• Experience working with a global mindset to help regional teams execute campaigns internationally
• Excellent organizational skills and can multitask across teams, projects and priorities

All your information will be kept confidential according to EEO guidelines.

At Freshworks, we are creating a global workplace that enables everyone to find their true potential, purpose, and passion irrespective of their background, gender, race, sexual orientation, religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, communities and the business.