At Freshworks, we are creating a global workplace that enables everyone to find their true potential, purpose and passion, irrespective of their background, gender, race, sexual orientation, religion or ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, our communities and our business.

Freshworks makes it fast and easy for businesses to delight their customers and employees. We do this by taking a fresh approach to building and delivering affordable, quick to implement, and designed software for the end-user. More than 50,000 companies -- from startups to public companies -- worldwide use Freshworks software-as-a-service to enable a better customer experience (CX, CRM) and employee experience (ITSM, HRSM).

Headquartered in San Mateo, California, Freshworks has a dedicated team operating from 13 global locations to serve customers, including Bridgestone, Chargebee, DeliveryHero, ITV, Klarna, Multichoice, OfficeMax, TaylorMade and Vice Media.

Freshworks transforms the way world-class organizations collaborate with customers and co-workers. The suite includes Freshdesk (omnichannel customer support), Freshsales (sales automation), Freshmarketer (marketing automation), Freshservice (IT service desk), Freshteam (HR management system).

We are looking for a Lead - Social marketing professional to grow,  engage with and delight the Freshworks global online following and help us show the world just how ridiculously easy business software can be. In this role, you will be responsible for developing effective strategies for social media campaigns and bringing our brand voice to life across channels through content that sparks interest and drives conversation. Reporting to the Director of Social Media, you will partner closely with the design team and stakeholders across Marketing and Internal Communications to develop messages and stories that matter to our communities. 

Key Responsibilities

• Social media strategy: consult with cross-functional stakeholders to develop effective strategies for social media campaigns and content, consistently applying industry best practices and ensuring content is on-brand and supports overarching business goals.

• Social content creation: Able to write compelling copy for social media content across all major platforms, taking into account the unique aspects of each social channel and representing the brand and its products in a professional manner at all times.

• Community management: Proactively and reactively engaging with members of our community with an eye towards ensuring every interaction is positive and professional. Consults with cross-functional stakeholders and broader social media team on opportunities to insert the brand into topical events or conversations.

• Project management: Works effectively with internal creative teams, product stakeholders, and broader marketing team to ensure social content is executed as planned and on schedule, keeping track of shifting internal priorities and deadlines. Collaborates with broader social media team to divide workload and mentor a junior team member.

• 5-7 years of experience in social media marketing roles, either in-house or with an agency, with progressive levels of project ownership. 

• 3-5 years of specific social media copywriting experience required; some B2B experience is preferred.

• A genuine interest and appreciation for social media as a marketing tool; someone who keeps abreast of industry trends and platform changes, and can confidently communicate best practices to internal stakeholders. 

• Self-starter who can manage their daily workflow with minimal oversight; comfortable interacting with global team members.

• Native-level English proficiency

These are some benefits you can expect from us in return:

• Great opportunity to build the European presence of a fast-paced global growth start-up from scratch
• Flexible career development path within an international environment
• Work closely with inspiring, supportive and interesting colleagues in an international team within a flat organisational hierarchy
• An experienced executive team of managers and experts
• Company funded Private Medical Insurance (PMI)
• Company funded Medical Cash Plan
• Company funded Life Assurance, income protection & critical illness insurances
• Qualifying workplace pension scheme with company contribution of up to 6%
• Learning & Reading budget of up to £1.000/year
• Fitness budget of up to £30/month
• Temporary COVID internet allowance of up to £70/month
• Temporary COVID One-Time home office set-up allowance of up to £250 (for new hires only)
• Free yoga classes twice a week
• Cycle-to-work scheme
• Company Funded Employee Assistance Program (EAP) for both you and your family

At Freshworks, we are creating a global workplace that enables everyone to find their true potential, purpose, and passion irrespective of their background, gender, race, sexual orientation, religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, communities and the business.