About Freshworks

Freshworks makes it fast and easy for businesses to delight their customers and employees. We do this by taking a fresh approach to building and delivering software that is affordable, quick to implement, and designed for the end user. More than 50,000 companies -- from startups to public companies -- around the world use Freshworks software-as-a-service to enable a better customer experience (CRM) and employee experience (ITSM, HRSM).

Headquartered in San Mateo, California, Freshworks has a dedicated team operating from 13 global locations to serve 50,000+ customers including Bridgestone, Chargebee, DeliveryHero, ITV, Klarna, Multichoice, OfficeMax, TaylorMade and Vice Media.

Freshworks transforms the way world-class organizations collaborate with customers and co-workers. The suite includes Freshdesk (omni-channel customer support), Freshsales (sales automation), Freshmarketer (marketing automation), Freshservice (IT service desk), Freshteam (HR management system).

Freshworks has received numerous accolades including 2019 Startup of the Year form Economic Times, #16 ranking on the Forbes’ Cloud 100 list and #22 on the Battery Ventures/Glassdoor Best Places to Work in 2020. Our suite of products has also been recognized by analysts including the Gartner Magic Quadrants for CRM Customer Engagement, IT Service Management and Sales Force Automation.

While Freshworks has had incredible organic growth over the last few years, the company also has made targeted acquisitions that add critical capabilities to the portfolio including Natural Language Processing, Chatbots, Machine Learning, Social and Messaging Transformation. Freshworks has raised over $400 million in capital and is funded by Accel, CapitalG, Sequoia Capital and Tiger Global Management. More information is available at www.Freshworks.com.

At Freshworks, we are creating a global workplace that enables everyone to find their true potential, purpose and passion, irrespective of their background, gender, race, sexual orientation, religion or ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, our communities and our business.

Responsibilities:

• Assist in developing and executing enablement to sales, solutions engineers, and partners that helps to differentiate Freshservice by understanding customer needs, product roadmap, market trends, and competitive forces

• Assist in prioritizing, creating, and evangelizing key sales plays to support GTM. Sales plays must include value framework, key target personas, product offering, competitive landscape, and support touch points

• Support in creating enablement journeys for the GTM team on MindTickle

• Partner with Freshservice PMM team to create a cadence of enablement for monthly releases

• Crisply articulate the value of new features in the greater “Why Freshservice” story

• Work with GTM to establish a continuous feedback loop to influence sales collateral and marketing content

• Collaborate with GTM to understand & support ongoing enablement, and maximize the impact of the Freshservice story for the midmarket and enterprise audience

• Help drive the SKO process for Freshservice and develop world class enablement to kick start each year

• Assist in maintaining the integrity of our collateral hubs (Confluence + MindTickle + Freshworks Sales Central) 

Knowledge and Experience:

• 4+ years PMM experience or GTM (sales, SE) supporting service management

• Fair understanding of the IT Service Management and/or IT Operations Management space

• Enthusiasm and empathy for genuinely improving how businesses serve and engage people

• Can quickly synthesize disparate data into a Freshservice story 

• Knows how to move away from “tech speak” and create powerful messaging for Freshservice

• Proven ability to work well cross-functionally and with customers

• Hands-on ability to create a range of marketing assets, including sales plays, cheat sheets, blitz kits, phone scripts, email touch points, or training materials

• Experience working with sales teams and partners

At Freshworks, we are creating a global workplace that enables everyone to find their true potential, purpose, and passion irrespective of their background, gender, race, sexual orientation, religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, communities and the business.