At Frasers Group we’re rethinking retail. Through digital innovation and unique store experiences, we’re serving our consumers with the world’s best sports, premium and luxury brands globally. As a leader in the industry, we’re elevating the retail experience for our consumers through our collection of established brands, including Sports Direct, FLANNELS, USC, Frasers, and GAME.

Why join us?

Our vision – we are building the planet's most admired and compelling brand ecosystem

Our purpose – we are elevating the lives of the many with access to the world’s best brands and experiences

At Frasers Group, we fear less and do more. Our people are forward thinkers who are driven to operate outside of their comfort zone to change the future of retail, embracing challenges along the way. The potential to elevate your career is massive, the experience unrivalled. To be able to make the most of it you need to live and breathe our principles:

• Own it and back yourself - Own the basics, own your role and own the result
• Think without limits – Think, think fast, think fearlessly
• Be relevant - Relevant to our people, our partners and the planet

Are you ready to join the Fearless?

The Role: 
Responsible for Digital Trading across the Luxury Business, reporting to the Head of Digital Trading. This role owns the digital trading strategy and commercial performance framework, using data, insight, and market trends to identify opportunities and drive sustainable sales growth and an enhanced on-site customer experience.

The role is accountable for defining strategic priorities and ensuring their successful execution through collaboration with trading, marketing, CRM, content, and technology teams. A significant element of the position involves leading cross-functional campaign planning to ensure Group wide promotions and major brand initiatives are delivered effectively, with strong stakeholder management required to secure alignment, influence decision-making, and drive execution against agreed objectives.

Key Responsibilities: 

• Responsible for the success and delivery of digital sales within the Luxury business; including forecasting profit and revenue targets and underlying revenue metrics (e.g., Average Order Value)
• Work with Head of Digital Trading to define, develop and deliver a Digital trading strategy for the Luxury business in line with the key brand and business commercial objectives
• Manage regular performance reviews, including monthly and quarterly meetings working collaboratively across all key departments to capture customer and market insight and feedback, ensuring that the week-to-week performance movements are incorporated into the forecast and remedial actions taken where appropriate.
• Perform regular data analysis to inform and support reactive actions, and ensure all team members are upskilled to have a high level of data literacy
• Devise and drive a performance and data analysis plan to inform and support growth using analytical tools. 
• Present ideas and analysis to wider teams to align business processes and projects
• Lead and own, alongside key stakeholders, the Luxury Digital Trading Calendar, defining the commercial and customer journey strategy for campaigns, promotions, and trading initiatives. Ensure all activity is fully scoped, commercially aligned, and supported by clear, actionable briefs and success measures before handover to activation teams for execution, with optimisation of the customer experience at the forefront of all planning and decision-making.
• Lead cross-functional campaign planning across Luxury, Premium, and Sport websites, ensuring trading priorities, customer journey objectives, and commercial goals are aligned across all channels.
• Work closely with Digital Marketing and key stakeholders to ensure product and trading strategies are supported through SEO, PPC, Paid Social, Affiliates and CRM.
• Present ideas and analysis to wider teams to align business processes and projects
• As relevant, represent Digital Trade in key cross-functional projects/initiatives that help deliver trading targets (e.g., app launches, development of new services)
• Accountable for optimisation of site navigation, customer journey and product placement strategies to drive online improvements to conversion rates and online KPI’s
• Work with the Product, Experimentation and UX teams to contribute to and influence the prioritisation of the development roadmap

People Management

• Demonstrate strong leadership and extensive people management skills
• Set clear objectives, goals and development plans
• Build an effective and motivated team, to work as more than a collection of individuals
• Be an active and positive contributor to the team, contributing to the overall digital strategy
• Represent the Digital Trading Team across the wider business, ensuring digital KPI’s are understood and achievable for all

• Valid working rights for the UK
• Analytical with strong reporting skills, advanced Google Analytics, Contentsquare, and Excel user
• Experience working within e-commerce platforms
• Experience driving both day-to-day improvements and larger strategic projects that contribute to sales growth
• Experience in team management and development
• Independent, self-motivated, and proactive
• At least 5 years of experience in a similar digital role in a retail or consumer brand

Along with your benefits package we also offer a wide range of perks for our colleagues:

Frasers Champion - Our employees are at the heart of our business and we ensure individuals are recognised every single month for their hard work. Frasers Champion is a peer nominated scheme where 8 winners will receive double their pay for a month where they have lived the Frasers Group values.

Retail Reconnect – In order to build the planets most admired and compelling brand ecosystem, all employees must understand our business, product and customers. Each financial year, head office employees will gain insights by spending one to two days in one of our stores or the warehouse. The goal is to learn how the work you do impacts our teams on the frontline, and to bring ideas back to the office which will improve how we work.

Fearless 1200 – Fearless 1200 is our way of recognising our growth. It’s bold, ambitious, and designed to reward colleagues across the business for living our values and delivering impact. Fearless 1200 links how we perform to how we're rewarded – check out the video link to find out more - https://www.youtube.com/watch?v=O0qmvJofMew

Employee Welfare

Frasers Fit – Our Everlast Gyms Team are on a mission to make our workforce the best, and fittest on the planet! We run free gym classes for employees as well as discounted memberships to our clubs. Frasers Fit is our wellbeing programme which aims to support and improve colleagues Physical, Financial & Mental wellbeing. The app is accessible for every employee and includes training, nutrition and lifestyle advice- all completely free.

Retail Trust – We know that its not just about physical health, mental wellness is equally important which is why all of our employees get free access and support from the Retail Trust charity. This includes a 24 hour wellbeing helpline, wellness hub, counselling and financial/legal support.

What’s next?
Our Recruitment Team will be reviewing applications and all candidates will receive a response, whether you are successful or unsuccessful. Shortlisted applicants may be asked to confirm a few key details before being booked in for a first stage interview with the Recruiter - this will be behaviourally focussed and centred around how you align with our Culture and Values. If successful we anticipate one or two further interview stages with the Hiring Manager/wider team which will be more technically focussed and could include a presentation/task so we can see your skills in action.