Sports Direct Malaysia is currently looking for Junior Brand Partnership Manager to join our growing team. 

Sports Direct Malaysia currently operates a total of 41 retail stores domestically and manages a proprietary SportsDirect.com e-commerce site for domestic and regional fulfillment. Sports Direct Malaysia offers over 70 of the leading authentic global sports brands, offering the widest variety of choice and value. The company employs over 1000 staff with a view to expanding rapidly across Asia in the coming years.

We have developed a new generation of stores as part of our multi channel elevation strategy, to enhance the customer experience at every step of the journey. Our focus is on presenting an unrivalled range of quality products at excellent value in a modern spacious environment. The stores are uniquely zoned by key sports categories which include; SD Football, SD Running, SD Training (fitness, cross training, gym equipment, weights, boxing, yoga), SD Rackets (badminton, tennis, squash), SD Swimming (pool, beach, water sports), SD Sports (basketball, rugby, extreme games, cycling, skates & indoor games), SD Lifestyle (Men, Women & Kids) & SD Outdoor (Hiking, trekking, camping & fishing).

Strategic Brand Relationship Management

• Serve as the main liaison between Sports Direct Malaysia and assigned brands to ensure business alignment and brand consistency.
• Assist the Head of Commercial in building strategic relationships with key brand partners, driving long-term collaboration and mutual growth.
• Manage brand sell-in planning, business review schedules, and executive-level engagement.

Commercial & Brand Performance Management

• Oversee brand performance management, leveraging data-driven insights to optimize sales, profitability, and inventory health (e.g., margin, contribution, stock cover weeks), negotiate with brands partner on marketing plans to drive additional sales when necessary.
• Manage and regularly update brand trading terms, while tracking and collecting credit notes (CN) for promotional funding in coordination with the Buying team.
• Regularly update brand’s scorecard to keep the leadership ship team on track on progress made on key brand’s metrics.

Commercial Negotiations & Business Planning

• Assist the Head of Commercial on OTB (Open-to-Buy) planning to ensure alignment between company targets and brand forecasts.
• Work with the internal legal team to ensure contracts are compliant with internal governance.

Reporting & Analysis

• Track and analyze the brand performance measuring key metrics such as sales, contribution, margin and stock cover weeks.
• Provide regular updates to leadership on brand health, commercial outcomes, and risk mitigation initiatives.
• Collaborate in post-mortem reviews and planning cycles to drive continuous improvement in brand strategy and execution.

• A degree is not essential, but applicants with a background in Fashion & Merchandising, Business Management, Marketing, Economics/Finance, or Supply Chain Management/Logistics are encouraged to apply.
• 1+ year of work experience in brand management, retail buying, or strategic partnerships within the sports, lifestyle, or fashion sector (if no degree).
• Experience in retail buying/merchandising, preferably in the sports retail industry, is desirable.
• Strong analytical capability and comfort working with numbers.
• Excellent communicator in both written and spoken English.
• Excellent interpersonal, presentation, and stakeholder management skills across internal teams and external brand partners.
• Proficiency in Microsoft Excel, PowerPoint.
• Ability to thrive in a fast-paced, matrixed retail environment with multiple priorities.

An opportunity like this at Frasers Group is for the fearless.

The potential is massive, the experience unrivalled. To be able to make the most of it you need to live and breathe our principles - you will:                                        

THINK WITHOUT LIMITS - and take the team with you -

BE RELEVANT - to our people, to partners, and to the planet -

OWN IT - and back yourself