At Frasers Group we’re rethinking retail. Through digital innovation and unique store experiences, we’re serving our consumers with the world’s best sports, premium and luxury brands globally. As a leader in the industry, we’re elevating the retail experience for our consumers through our collection of established brands, including Sports Direct, FLANNELS, USC, Frasers, and GAME.

Why join us?

Our vision we are building the worlds most admired and compelling brand ecosystem

Our purpose – we are elevating the lives of the many with access to the world’s best brands and experiences

At Frasers Group, we fear less and do more. Our people are forward thinkers who are driven to operate outside of their comfort zone to change the future of retail, embracing challenges along the way. The potential to elevate your career is massive, the experience unrivalled. To be able to make the most of it you need to live and breathe our values:

• Think without limits - Think, think fast, think fearlessly, 
• Own it and back yourself - Own the basics, own your role and own the results
• Be relevant - Relevant to our people, our partners and the planet

Are you ready to join the Fearless?

There is a major digital shift happening within Frasers Group. You will shape the way of Optimisation and establish a new digital consumer focus and culture within a team that is always looking to build upon a strong, data driven mindset- ensuring the continued growth for the brands of the group. You will be providing constant analysis and developing new strategies, tactics, and initiatives to optimise the user journey across Search, Merch & Personalisation.

You will be integral in creating a relevant and data driven Search & Visual Merchandising strategy, adopting best in class strategies and developing forward thinking features that will help us drive the performance of each brand forward, in line with the Frasers Group aspirations. We are looking to personalise the experience across every touch point and you will be at the heart of delivering that for each brand, to make the consumer’s experience feel as personable as possible.

You will be central in moving our digital offering forward and we need you to act as a primary driver of innovation, customer first and evidence-based working to help drive towards the group digital KPI’s.

• Passionate about customer behaviour, optimising online experiences and an interest in wider digital practices
• Strong Data Driven mindset with a sound commercial understanding
• Experience in using and managing Search & Merch tools like Algolia
• Key understanding of Personalisation and the impact that can have on our digital experiences to drive growth
• Advanced knowledge of GA and other analytical tools such as ContentSquare
• Defining areas of change, creating future recommendations and actions whilst helping to manage the implementation of key practices and digital tools
• Highly organised with the ability to adapt to strategic change and outcomes
• Understanding / Experience in using Multivariant platforms/tools such as Optimizely, VWO, Dynamic Yield, etc
• Strong stakeholder management both amongst peers and upwards – including strong presentation skills so that you bring the broader business on the journey with you.
• People Passionate – able to motivate a team and continue to bring them along on the journey
• B2C Ecommerce experience
• Knowledge and understanding of UX & UI

Along with your benefits package we also offer a wide range of perks for our colleagues:

Frasers Champion- Our employees are at the heart of our business and we ensure individuals are recognised every single month for their hard work. Frasers Champion is a peer nominated scheme where 8 winners will receive double their pay for a month where they have thought without limits, owned it or been relevant. 

Retail Reconnect – In order to build the planets most admired and compelling brand ecosystem, all employees must understand our business, product and customers. Each financial year, Head Office employees will gain insights by spending two days in one of our stores or the Warehouse. The goal is to learn how the work you do impacts our teams on the frontline, and to bring ideas back to the office which will improve how we work. 

Fearless 1200 – Fearless 1200 is our way of recognising our growth. It’s bold, ambitious, and designed to reward colleagues across the business for living our values and delivering impact. Fearless 1200 links how we perform to how we're rewarded – check out the video link below to find out more.   

Employee Welfare 

Frasers Fit – Our Everlast Gyms Team are on a mission to make our workforce the best, and fittest on the planet! We run free gym classes for employees as well as discounted memberships to our clubs. Frasers Fit is our wellbeing programme which aims to support and improve colleagues Physical, Financial & Mental wellbeing. The app is accessible for every employee and includes training, nutrition and lifestyle advice- all completely free. 

Retail Trust – We know that its not just about physical health, mental wellness is equally important which is why all of our employees get free access and support from the Retail Trust charity. This includes a 24 hour wellbeing helpline, wellness hub, counselling and financial/legal support. 

What’s next? 

Our Recruitment Team will be reviewing applications and all candidates will receive a response, whether you are successful or unsuccessful. Shortlisted applicants may be asked to confirm a few key details before being booked in for a first stage interview with the Recruiter- this will be behaviourally focussed and centred around how you align with our Culture and Values. If successful we anticipate two further interview stages with the Hiring Manager/wider team which will be more technically focussed and could include a presentation/task so we can see your skills in action.