At Frasers Group we’re rethinking retail. Through digital innovation and unique store experiences, we’re serving our consumers with the world’s best sports, premium and luxury brands globally. As a leader in the industry, we’re elevating the retail experience for our consumers through our collection of established brands, including Sports Direct, FLANNELS, USC, Frasers, and GAME.

Forming part of the group digital analytics function, reporting into the head of digital analytics, you will work closely with an external implementation agency and liaise with internal engineers to ensure the correct capture of web behavioural data. This role is an opportunity for someone to own an important business area and have a tangible impact on the analytics capability of the Frasers Group.

• Responsible for the day-to-day management of an implementation agency and supporting the definition of the implementation roadmap and prioritisation.
• Work with the head of digital analytics to build ways of working and governance around new tracking requirements and team processes.
• Supporting the other analysts within the digital analytics team (across customer, marketing, trading and CRO) and other business stakeholders to ensure they have good understanding of web behavioural data capabilities and caveats.
• Ensuring data quality is to a high standard and identifying and implementing processes to correct erroneous data collection.
• Liaising closely with CRO teams to support bespoke tracking requirements within experiments.
• Ability to communicate findings and progress of analytics projects to a diverse group of stakeholders, including teams within the wider company and senior leadership.
• Point of contact for digital team for Google tag management and Segment (Customer Data Platform), maintaining and deploying tags with Google Tag Manager.

• Experience in website analytics and implementation preferably in a retail / e-commerce business.
• Prior experience with the following tools and skills: Google Analytics (Required), Google Tag Manager (Required), Firebase (Required), SQL (Nice to have), R/Python (Nice to have) ‘Segment’ (Nice to have).
• Understanding and interest in the future of the web analytics industry, including cookie-less tracking / cookie opt out / GDPR compliance, customer data platforms (e.g. ‘Segment’) and GA4.
• Understanding of core digital marketing concepts, including attribution, taxonomy, processing rules and how tracking is implemented across marketing partners. 
• Competent in creating reports in visualisation tools (e.g. LookerStudio, Tableau, PowerBI etc).
• Strong interpersonal and relationship-building skills. Ability to interact at all levels within the organisation and earn respect universally.

An opportunity like this at Frasers Group is for the fearless. The potential is massive, the experience unrivalled. To be able to make the most of it you need to live and breathe our principles:

• Think without limits - Think fast, think fearlessly and take the team with you
• Own it and back yourself - own the basics, own your role and own the results
• Be relevant - Relevant to our people, our partners and the planet