At Frasers Group we’re rethinking retail. Through digital innovation and unique store experiences, we’re serving our consumers with the world’s best sports, premium and luxury brands globally. As a leader in the industry, we’re elevating the retail experience for our consumers through our collection of established brands, including Sports Direct, FLANNELS, USC, Frasers, and GAME.

Forming part of the group digital analytics function, reporting into the head of digital analytics. You will work closely with the marketing team and wider digital functions, supporting with analysis and reporting to drive better decisions across our digital marketing channels.

• Leverage several data sources, like Google Analytics, transactional / customer databases and ESP (email service provider) to bring together concise analysis for our marketing teams.
• Work closely with data engineering to prioritise a roadmap of data models and automations to satisfy our marketing analytics needs.
• Scrutinising large datasets with visualisations tools (e.g. PowerBI / Looker) and presenting the outputs to senior management and wider digital teams.  
• Work with relevant teams to define requirements for large scale automations of marketing audiences through CDP tools such as ‘Segment’.
• Create a framework of periodic analysis and reporting, formulate a way of communicating our marketing performance in a coherent and clear way.
• Measure the effectiveness of marketing campaigns through experimentation.
• Develop strong relationships with data engineering, commercial analytics and other business stakeholders to ensure we have continuity in definitions and data governance.

• Proficiency with SQL (required) and R/Python (nice to have).
• Strong visualisation skills (e.g., PowerBI, Looker, Tableau etc.).
• Experience working in a marketing analytics position ideally within an ecommerce / retail business.
• Good understanding of applying marketing analytics core concepts (e.g. ROAS, CAC, acquisition).
• Expert communicator, with the ability to flex their presentation style based on the audience.
• A passion for data with natural curiosity for uncovering informative insight.
• Keen interest in the future of customer / marketing analytics, including customer data platforms, lifetime value, MMM, attribution.
• Experience building / briefing data models in a cloud environment (e.g. BigQuery, Snowflake, Redshift).

An opportunity like this at Frasers Group is for the fearless. The potential is massive, the experience unrivalled. To be able to make the most of it you need to live and breathe our principles:

• Think without limits - Think fast, think fearlessly and take the team with you
• Own it and back yourself - own the basics, own your role and own the results
• Be relevant - Relevant to our people, our partners and the planet