Brand Manager

  • San Ramon, CA, USA
  • Full-time

Company Description

Foster Farms has been a family-owned and operated company for four generations. Since our founding days back in 1939, we have always been committed to providing consumers with the highest-quality, best-tasting poultry products available. The hope is that our commitment to excellence, honesty, quality, service, and our people will shine through in everything we do.

We are always looking for talented individuals to join the Foster Farms team. We offer the experience of a large organization, but operate like a family business. More than half of our job openings are filled by internal promotion, and we encourage employees to gain a variety of experiences across different functional groups.

Job Description


The Brand Manager is charged with the development and execution of business plans and delivering the financial and marketplace goals set by Director or executives. Responsible for developing, coordinating and executing all activities of key marketing initiatives with the intent of meeting both short and long term goals for net sales and profits for our business.  This includes taking the lead role in the strategy development and operations results phases of these initiatives.


Develop and execute marketing objectives,strategies, and tactics

Optimize the marketing mix to deliver the profit objectives.  Set the consumer and trade budgets, recommend and take pricing actions, and manage the P&L.

Coordinate with Product Management, Plant Personnel, Transportation and the Distribution Center to ensure high performance levels.

Coordinate activities of internal functions such as R&D, Operations, Purchasing, Sales, and Finance/Accounting as well as external resources such as agencies, consultants, research suppliers,co-packers, printers, etc.

Conduct analysis to evaluate category, brand, competition, market performance, distribution, promotion effectiveness, pricing, etc.  

Identify opportunities and threats and adjust plan as necessary. 

Identify, develop, and launch product line extensions and new products.  Lead product quality and improvement efforts. 


Develop executive presentations

Partner with Sales team members on sales calls



Bachelor’s degree in related field with MBA or significant progress towards obtaining and MBA

 Minimum 5 years of demonstrated analytical and marketing experience. 

4-6 years of retail brand management experience with a food business at a company with a classical marketing approach.  Both consumer and trade marketing experience a must.

 Strong grasp of CPG and brand management fundamentals

 Proficient in Microsoft Office, Syndicated Data Tools, ERP Software

 Excellent presentation skills with both large and small audiences

 Demonstrated ability to understand ramifications of business unit decision to other components of the company.

 Highly proficient at project management. Knowledge and experience in new product development and market introductions.

Strong interpersonal, leadership, analytical, written, and verbal communication skills

Strong organizational and prioritization skills

 Proven track record of success with increasing levels of responsibility.



5+ year track record of increasing responsibility in like business or product line. 

Experience with the geographic roll-out of a brand or line extension

Ability to move up or cross functionally within the organization.


Ability to travel 

Ability to obtain valid CA Drivers License & obtain reliable transportation for business travel

Consistent and reliable attendance

Ability to work in fast paced, high pressure situations

Ability to lift 30 pounds


Additional Information

All your information will be kept confidential according to EEO guidelines.

Foster Farms is an Equal Opportunity Employer – Minorities, Females, Veterans and individuals with disabilities are encouraged to apply.

Foster Farms participates in E-Verify during the hire process at all locations for all new employees.