Social/Digital Senior Manager
- Dublin, CA 94568, USA
Foster Farms has been a family-owned and operated company for four generations. Since our founding days back in 1939, we have always been committed to providing consumers with the highest-quality, best-tasting poultry products available. The hope is that our commitment to excellence, honesty, quality, service, and our people will shine through in everything we do.
We are always looking for talented individuals to join the Foster Farms team. We offer the experience of a large organization, but operate like a family business. More than half of our job openings are filled by internal promotion, and we encourage employees to gain a variety of experiences across different functional groups.
PURPOSE OF POSITION:
Will develop and implement digital and social strategy for the Foster Farms brand. Will be an important member of our company's marketing team and a key contributor of growth by elevating consumer engagement and experience across digital and social media channels.
ESSENTIAL JOB FUNCTIONS:
Strategy Development: Develop digital and social strategy including defining channel priority, digital/social communication and content plan in support of brand, sales and shopper
Content Creation and Management: Lead the development, curation and deployment of content across platforms to accomplish audience reach, growth and engagement goals
Measurement and Optimization: Develop action plans for achieving, measuring and optimizing search, social, and digital campaigns to deliver strong ROI
Vendor Partnerships and Knowledge Base: Qualify and manage agency partners on ad hoc or ongoing projects. Stay on top of technology evolution and new emerging social/digital channels to leverage across campaigns
Bachelor's degree with a concentration in Advertising, Marketing, Business Administration, or Communications
Minimum of 5-8 years social media, campaign management, publishing, writing, content creation at a CPG or Agency
Must be proficient in Media selection, buying, monitoring and have experience using digital/social to build brands and engage with consumers
Confident in publishing copy and content to mass audience
Experience in website optimization and fluid content updates; search engine optimization (SEO) experience
Creative in mindset and brand-forward experience.
Experience using Agile testing to optimize creative, innovation, etc. Comfortable using digi/social as means of communicating and experimenting with consumers
Background in media buying on digital/social, and ability to determine optimal plan. Background in promotions-creative and flexible, and be able to create ideas to further brand, high level of creativity.
Understanding of editorial and content development processes, social and programmatic media is preferred, as well as an overall understanding of integrated marketing and the role digital plays
A passion for understanding the consumer mindset and keeping up with media and technology trends; exceptional customer insight skills and the ability to translate those insights into business ideas.
The ability to clearly articulate and present strategies, recommendations and results to team members and management
Strong management skills with proven ability to drive projects to successful completion, on time and within budget. Able to be a team player, willing and eager to work in a hands-on capacity.
Must have exceptional writing, communication/presentation and influence skills with strong project management
Strong sense of cultural relevance and how to connect brand with events
Team player, ability to work well with cross-functional teams
Comprehensive understanding of the digital ecosystem and how web, CRM, mobile, social, search and e-commerce channels work together to optimize behavior, acquisition and sales
Must have consistent and reliable transportation
Must be able to work in fast paced environment.
All your information will be kept confidential according to EEO guidelines.
Foster Farms is an Equal Opportunity Employer – Minorities, Females, Veterans and individuals with disabilities are encouraged to apply.
Foster Farms participates in E-Verify during the hire process at all locations for all new employees.